SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. At what point will you introduce Sales into the buyer’s journey? . Metrics: What’s your target win rate for sales opportunities? .

Acquisition 59

Acquisition Scale Strategy Software Review 59

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. What does it take to expand effectively?

SaaS Payments 254

SaaS Payments Scale Payment Services Payment Solutions 254

OpenView Labs

APRIL 13, 2020

Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). The convergence of these changes has led many to realize that “growth” is a team sport. It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience. Monetization.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). They can also help secure the data, reporting, process, and discipline a business need to evaluate progress so it can develop the accountability necessary to drive operational excellence.

Sales Hiring 41

Sales Hiring Acquisition Forecasting Outsourced Development 41

ChurnZero

NOVEMBER 18, 2022

And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential. According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. My job is to continually inform and share knowledge that’s going out in the marketplace.

Customer Success 98

Customer Success Sales Hiring Headcount Scale 98

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. So how do you create a strong, enterprise-ready team? Leveraging customer insights across your business.

Scale 177

Scale Customer Success Strategy Sales Hiring 177

Neil Patel

OCTOBER 24, 2020

Unfortunately, your in-house team doesn’t have the required expertise to push through change. In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. So what do you do? Where to Find Consultants.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

A Smart Bear

FEBRUARY 26, 2019

The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s a dream team that weathers the storm that sinks the other boats. The bad news is, you don’t know ahead of time what that thing will be. Sales” is not a dirty word.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. I have a team of people who work on numbers.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaStr

NOVEMBER 7, 2019

Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Romain Huet | Head of Developer Relations @ Stripe. Want to see more content like this?

Payments 118

Payments Merchant Services Payment Solutions Payment Services 118

How To Buy Saas

MAY 22, 2022

CRM, on the other side, is in charge of the sales funnel process, including specific emails, lead tracking, project tracking, opportunity monitoring, and funnel reporting. Goal: You may manage client relationships, boost sales rep effectiveness, and increase efficiency with a CRM solution. What Do You Mean by Marketing Automation?

Marketing 52

Marketing Sales Recruiting Systems Review Software Review 52

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 174

SMB Scale Startup Marketplace as a Service 174

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Some examples of niches targeted by vertical SaaS providers include healthcare, eCommerce, finance, and education.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. Never believe that doubting yourself is a bad thing. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. What is one a-ha moment you’ve had in your sales career? Anything less is failure.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SmartKarrot

JULY 5, 2021

Role: Director, Customer Success (Federal) Location: Arlington, VA, US Organization: Decision Lens As a Director of Customer Success, you will manage the Federal customer success team through recognition, training, mentoring, feedback and goal-setting. Provide clear strategic and tactical direction to the team.

Customer Success 10

Customer Success Sales Recruiting Technical Review Underperforming Technical Team 10

Neil Patel

JANUARY 20, 2021

You need to attract potential buyers and funnel them into your sales funnel. Post your team photos like Zappos. Don’t Just Promote Products and Services. Bombarding your fans with 10 poor-quality updates in an hour. It also makes for a powerful tool to market your products/services. Buying 5,000 likes for $5.

Social Media 145

Social Media Software Review Branding Engagement 145

SmartKarrot

AUGUST 22, 2022

VOC is often used in marketing, product development, sales, customer service, and management. Voice of the customer (VoC) is a process that helps companies understand what their customers want to improve their products or services. It is also known as the voice of the marketplace or the consumer.

Social Media 10

Social Media Scale Banking Marketplace as a Service 10

Intercom, Inc.

NOVEMBER 14, 2019

It’s time to start thinking about retention at scale and bring onboard a customer success team. She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Why you need a customer success team.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. Poor marketing. A better strategy is to prioritize building your audience alongside developing the product. In this world, growth trumps all other priorities.

Underperforming Technical Team 183

Underperforming Technical Team Scale Payments Payment Services 183