User Pilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Payment Solutions 80

Payment Solutions SaaS Payments Payment Methods Payments 80

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And people simply want to treat themselves by getting products and services that they didn’t consider buying during the rest of the year.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Chart Mogul

JUNE 24, 2021

We also shared that revisiting your monetization strategy is an essential part of growing your business. While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

Sales Hiring 90

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 90

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Business to Consumer (B2C). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

Customer Success 90

Customer Success Payments Payment Services Scale 90

User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate. The most common reasons behind high churn rates are: Bad product-customer fit.

Churn 79

Churn Payments SaaS Payments Payment Solutions 79

User Pilot

FEBRUARY 22, 2024

Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Drive recurring revenue : Loyal customers spend more through repeat purchases over time. When customers are engaged, they are more likely to renew their subscriptions and try new products.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

Chart Mogul

DECEMBER 20, 2022

Product analytics, customer data or user feedback from your CRM, as well as revenue analytics, all play an essential role in understanding and growing your business. The team has also been working hard all year to bring you these and many other improvements to the ChartMogul platform. Let’s get to it. Try it out. .

Systems Review 52

Systems Review Payment Solutions Payments Azure 52

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 91

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 91

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? ” How do you think about this type of business and how would you respond to that VC? What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”?

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

Unbounce

FEBRUARY 9, 2022

As a small business owner, we know you’ve got limited time and expertise to run digital marketing campaigns. We also know that a whopping 47% of you run your marketing efforts all by yourselves. Our mission is to create all kinds of apps for any kind of business. What Are Unbounce Apps?

Payment Solutions 132

Payment Solutions Business Payments Payment Services 132

User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Split-test your upsell pop-ups to maximize expansion revenue. Get a demo now!

Onboarding 72

Onboarding SaaS Payments Payment Services Payment Solutions 72

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

User Pilot

OCTOBER 15, 2023

The journey in SaaS encompasses numerous ‘micro-conversions’—pivotal actions a user undertakes from signup to final payment. By enhancing the customer experience, CRO ensures a seamless user journey and brings financial benefits such as lowering acquisition costs and enhancing Monthly Recurring Revenue (MRR).

SaaS Payments 89

SaaS Payments Payment Methods Payment Solutions Payments 89

Intercom, Inc.

MAY 8, 2018

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. For marketers like me, this is an incredibly powerful concept. So we lead with the Article Search app and a content showcase of our product tour videos.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Sales Hacker

JULY 18, 2022

Generally, unengaged users tend to show the same symptoms: They don’t open, log in, or use the product for a certain amount of days. They don’t open or reply to email marketing or direct email correspondence for a certain amount of days. Triggers: A customer doesn’t open, log in, or use the product for a certain amount of days.

Payment Services 76

Payment Services Churn Payment Methods Payment Solutions 76

ProfitWell

JANUARY 27, 2020

At the time, HubSpot was an extremely sales and marketing-led company. He said the product needed a lot of work to fulfill the promise that the sales and marketing team was making to the world. This framework allows teams to see where they’re using different flow dynamics in their product-led go-to-market to their advantage.

Payments 59

Payments Compensation Advertising Pricing 59

ProfitWell

FEBRUARY 28, 2020

Today, eBay may be looking to subscription to amp up its ecommerce reach. Plus, Pipe, a B2B SaaS financial platform, raises $6 million. And finally, David Cancel drops the mistakes he says will tank even the best business idea. Listen wherever you get podcasts: Your top subscription news. What’s all the buzz over?

Payment Methods 52

Payment Methods Payments Payment Solutions SaaS Payments 52

Chart Mogul

FEBRUARY 22, 2022

At a high level, the customer churn rate gives you the rate at which your customers are canceling their subscriptions. A high customer churn rate can be deadly for your business. In this post, we … Customer churn rate, also known as logo churn rate is a key indicator of the health of your SaaS business.

Churn 52

Churn Payments Subscription Payment Features 52

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. Why is it so hard to define an average churn rate—and what does that mean for your subscription business? Subscription service Recurly reports an average monthly churn rate of 5.6%

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Chart Mogul

SEPTEMBER 17, 2020

Monthly recurring revenue is one of the least exciting topics to take on in 2020. And if you still feel some questions remain unanswered, you can always reach us at marketing@chartmogul.com or on our Twitter account to ask your burning question about MRR or anything SaaS metrics-related. MRR stands for Monthly recurring revenue.

Payments 145

Payments Revenue Payment Features SaaS Payments 145

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. Finding channel/market fit. How long is a startup a startup?

Scale 74

Scale SaaS Payments Scaling Payment Services 74

FastSpring

MARCH 27, 2023

Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams. There are now over 150 enterprise companies using the platform. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa.

Scale 169

Scale Sales Recruiting Scaling SaaS Payments 169

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 125

B2C Payments SaaS Payments B2B 125

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

wepay

FEBRUARY 20, 2018

For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. In the hourglass example, what pops out the funnel is customer success which in turn grows outward into more revenue for the company on all fronts.”.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40