SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Great at marketing. Somehow, find enough cash to make it 24 months to first real revenue. Even if on their own, they aren’t enough revenue to really pay for all that much. Hire a great marketer early.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

OpenView Labs

NOVEMBER 16, 2021

Generally, success hinges on a company’s ability to acquire a deep understanding of the metrics that most accurately gauge company performance and profitability. A Quick Glossary of SaaS Metrics. Annual Recurring Revenue (ARR). Annual Contract Value (ACV) to Marketing Cost Ratio. Churn Rates. Big mistake.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

SaaStr

NOVEMBER 21, 2020

We’ve written a lot on SaaStr on how to increase the odds your first management team is a success. How to hire a great VP of Sales (tons on that here ). What a great VP of sales really does. What a great VP of marketing really does (tons on that here ). How to manage customer success. About this and that.

Sales Hiring 355

Sales Hiring Scale Sales Recruiting Engineering 355

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. You can have the great product and a great team, but the market of small or very niche.

Sales Recruiting 249

Sales Recruiting Sales Hiring Scale VP of Engineering 249

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

SaaStr

AUGUST 11, 2021

A ways back at SaaStr, we did a post “If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days” At first, so many VPs of Sales I know hated the post. A great VP can’t always double sales in a month or two. Shares the key metrics they plan to improve. They can’t recruit.

Sales Recruiting 277

Sales Recruiting Scale Sales Hiring Scaling 277

Sales Hacker

JANUARY 20, 2022

Strong sales reps are the lifeblood of your business and how you choose to invest in them matters. For frontline sales managers, attributes like competency, quality of work, ease of execution, and length of contribution indicate reps’ overall job success, but you can’t rely on those inputs to tell you if they are personally satisfied.

Sales Recruiting 98

Sales Recruiting Scale Retention Sales 98

Baremetrics

SEPTEMBER 10, 2021

Before we look at the promised SaaS revenue models, let’s get a couple definitions out of the way. We need to differentiate among three similar sounding but very different concepts: revenue stream, revenue model, and business model. Revenue stream: This is a single source of revenue for a company.

Payments 102

Payments SaaS Payments Revenue Payment Solutions 102

SaaStr

NOVEMBER 12, 2022

Especially when some other crappy company just got funded last week with worse metrics. Still, some VCs want to see at least one solid VP on the team, or at least, one solid manager you can scale under. Some VCs will pay up even for very little growth and revenue so long as the management team is strong.

Scale 339

Scale Sales Recruiting Machine Learning Artificial Intelligence 339

SaaStr

JANUARY 28, 2022

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. The go-to-market playbook. Here are three things that helped 6sense reach this mark and beyond: Defining their revenue operating model by hiring for RevOps and not taking the common DevOps and SalesOps approach.

Scale 181

Scale Sales Hiring Scaling Sales Recruiting 181

User Pilot

JULY 27, 2023

Account Managers: They serve as the lead point of contact for all customer account management matters. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

Sales Hiring 93

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 93

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? Today’s episode continues our enterprise go-to-market podcast series.

Product Marketing 80

Product Marketing Scale Sales Hiring Sales Recruiting 80

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. The greatest technology does not always win. Frame solutions, rather than features alone. Show, don’t tell.

Sales Recruiting 99

Sales Recruiting Generative AI AI AWS 99

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

AUGUST 25, 2023

2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.

Part-Time VPE 185

Part-Time VPE Scale Sales Hiring CTO Hire 185

SaaStr

APRIL 5, 2021

I bet the freemium metrics appeared good, with positive growth and solid conversion rates. Because I suspected that small but interesting early traction was just bottom-feeding in the market. Not a true disruption in the market. Harder to Recruit. You’ll have to develop a very lean sales culture.

Scale 239

Scale Sales Recruiting Underperforming Technical Team Pricing 239

SaaStr

SEPTEMBER 25, 2020

379: From how many reps to hire, to compensation models, here are the top 10 mistakes founders make when hiring their first sales teams and how to avoid them. Announcer: In today’s SaaStr Insider, SaaStr CEO and founder, Jason Lemkin, shared the top 10 mistakes founders make when hiring their first sales team.

Sales Hiring 178

Sales Hiring Sales Recruiting Scale Sales 178

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. For example, relationship managers who made more phone and video calls saw 4.8%

Sales Hiring 171

Sales Hiring Sales Recruiting Underperforming Technical Team Scale 171

Sales Hacker

MARCH 17, 2021

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Scale 93

Scale Revenue Startup Sales Recruiting 93

SaaStr

NOVEMBER 25, 2019

The headline metrics: 15,000+ attendees. Women in Revenue Sessions. We’re super excited to have partnered with Women in Revenue to bring a mini event-within-an-event for women leaders in SaaS and Cloud. Recruiting Fair. Outside of SaaStr Square park, we’re adding the first-ever SaaStr Recruiting Fair.

New CTO 261

New CTO Sales Recruiting CTO Coach Scale 261

Valuize Consulting

JANUARY 25, 2024

In the rapidly evolving B2B recurring revenue economy, the focus on Digital Customer Success is more pertinent than ever. Effective Cross-Functional Collaboration Your Digital CS program should be directed by Customer Success but also requires close partnership with Marketing, Product, Sales, and Revenue Operations.

Customer Success 52

Customer Success Sales Recruiting Scale Strategy 52

Baremetrics

NOVEMBER 25, 2021

Your marketing and sales budgets, and the personnel assigned to those teams, will also rise. A hiring plan allocates expected future expenses based on your revenue forecasts. A longer lead time for recruitment means higher quality recruits. It helps maintain consistent growth.

Sales Hiring 97

Sales Hiring Sales Recruiting Finance Forecasting 97

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” Why does he believe this is so important?

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

Sales Hacker

NOVEMBER 17, 2022

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. Related: 8 High-Paying Sales Jobs (And How to Get Them). Instead, respect recruiters’ time by showing them only enough information to secure the interview. Identify market trends. Manage pipeline.

Leadership 76

Leadership Sales Recruiting Sales Hiring Sales 76

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. Or, even if they’re leaning towards the latter, they’re often not using the right metrics. I think that’s message-market fit.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Tom Tunguz

MAY 15, 2017

How much revenue do you want to book for your SaaS startup next quarter? It’s another thing altogether to have the sales team staffed to close that amount of business. The bookings capacity of the business is the amount of business a sales team should book in a certain period. So does recruiting time.

Sales Hiring 120

Sales Hiring Sales Recruiting Scale Sales 120

InsightSquared

OCTOBER 10, 2019

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. With your communication strategy in place, design your company branding to construct your sales and marketing digital presence. Implement Tech-based Tools.

Communication 70

Communication Sales Recruiting Marketing Sales 70

Natalia Luneva

JUNE 28, 2021

Monetizing your podcast and generating extra revenue. Many SaaS companies have already acknowledged the growing and lasting trend of podcast marketing and launched their own podcasts. And recently I interviewed some of them asking a few essential questions: What marketing goals are you pursuing with your podcast? .

Sales Recruiting 52

Sales Recruiting Marketing Construction Interviewing 52

FastSpring

DECEMBER 20, 2019

A proper affiliate marketing channel, like any online channel, provides insight into the program performance through various metrics. Here is a quick guide to the metrics you should monitor and track to determine your affiliate marketing program’s success. Impressions. Conversion Rate.

Metrics 79

Metrics Sales Recruiting Revenue Sales 79

ChurnZero

JANUARY 25, 2024

As companies find more ways to support their customers and build recurring revenue, “traditional” CS skillsets are no longer enough. Skillset 1: Sales acumen In 2024, driving revenue is a primary responsibility of CS. As the awareness of CS’s impact grows, so does its ownership of revenue.

Customer Success 52

Customer Success Sales Recruiting Sales Hiring Scale 52

Tom Tunguz

OCTOBER 9, 2013

One number investors use to benchmark SaaS startups across sectors and industries is sales efficiency. There are a handful of variants of this metric, sometimes called the magic number, but ultimately they all aim to provide some sense of the incremental revenue returned by sales and marketing investment.

Benchmarks 120

Benchmarks Sales Recruiting Startup Sales 120

OpenView Labs

AUGUST 19, 2021

Sales recruiting is broken. The sad truth is that VP of Sales are turning over within 19 months —and that timeline is shrinking. . Not only that, the market has heated way back up and the VP of Sales is one of the most sought after roles. The VP of Sales role is NOT about launching your business.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

OpenView Labs

FEBRUARY 3, 2022

It’s one of my favorite questions, even though it’s really not a financial or operating metric at all. . The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Accelerate hiring of internal recruiters. That talent pool has not kept pace.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

Sales Hacker

JANUARY 29, 2018

In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.

Sales Recruiting 74

Sales Recruiting Scale Sales Hiring Sales 74

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2?

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStock

MARCH 20, 2019

Botify offer a unified, data-driven, and user-friendly marketing suite that combines technical SEO, content, and real rankings. Thanks to them, merchants can make more successful sales and win happy customers. Toast ’s all-in-one point-of-sale (POS) and restaurant management platform helps power and grow restaurants.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271