User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. What is a pricing audit?

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 125

B2C Payments SaaS Payments B2B 125

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. These flexible pricing options have allowed them to capture new market segments and give their customers the option to scale with them as their product usage increases.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Baremetrics

MARCH 31, 2021

Marketing analytics tools for subscription-based companies are hard to come by. In this post, you’ll learn about the best marketing analytics tools to effectively get your brand noticed online. With these at your disposal, you'll optimize your marketing projects. Want to improve your Marketing? Why spend $5.5

Social Media 85

Social Media Marketing Forecasting Benchmarks 85

Baremetrics

FEBRUARY 23, 2021

Marketing analytics tools for subscription-based companies can be hard to navigate, but they’re necessary to understand where your revenue comes from. In this post, you’ll learn about the best marketing analytics tools to effectively get your brand noticed online. Think of it like this: Why would someone spend $5.5

Marketing 87

Marketing Social Media Forecasting Benchmarks 87

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. A SaaS company maintains responsibility for the servers, database (and the data they contain), and other software that allow their product to be accessed and used. Recurring payments.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

Chaotic Flow

APRIL 14, 2015

When I’m not completely absorbed with my agile marketing software startup , I do a bit of SaaS consulting on the side. SaaS businesses develop intimate, long term relationships with their customers that are enabled by the always-on connection between the SaaS customer and the SaaS business through the SaaS product.

Scale 156

Scale SaaS Churn Compensation 156

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

ProfitWell

DECEMBER 3, 2019

Injecting cash into a venture without a clear strategy, revenue, or proven product-market fit can lead to all sorts of problems: Investor expectations can become overwhelming. Costly product iterations may be completed without the market understanding required to justify them.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. They may or may not be a fit for institutional venture capital yet.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. They may or may not be a fit for institutional venture capital yet.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. They may or may not be a fit for institutional venture capital yet.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. What about Customer Success in Two-sided Markets? Customer Success is transformative.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136