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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 269
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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively?

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Much of the success here depends on how competent and motivated the CTO and their team is.

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15 Ways for Effectively Scaling SaaS

User Pilot

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Scale 86
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The Complete List of Product Manager Interview Questions: 20+ Essential Queries

User Pilot

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. What qualities do you look for in a strong product team? Leadership.

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How to Start a Business

Neil Patel

After chalking out your business’s entire framework, do market research, and collect feedback from friends, mentors, and family. This includes deciding your business structure, registering your business, getting the necessary license and permits, and setting up bank accounts. Step 2: Conduct Market Research.

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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. What is it about sales that makes academia hesitant to teach it? Bob wondered where all the sales professors were and discovered that perhaps as a profession it required more art than science.