article thumbnail

How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

When I was learning about the software development kit (SDK) concept, I realized that I could integrate CRM software into a mobile app. Inspired by Foursquare, a location technology platform that people were using to check into venues and restaurants, I wanted to build software that would allow people to check into apps.

article thumbnail

Feature Rollout: What Is It and How to Conduct It? (+Best Practices)

User Pilot

A feature rollout is a software development technique involving a gradual release of new features and updates. Benefits of feature rollouts for product teams Back in the waterfall days, companies and software houses released new products only when they were ready. This changed when Agile software development came around.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Neil Patel

They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. Basecamp is a project management software developed by 37Signals, and it provides an excellent example of a successful unique selling proposition. Let’s look at a few more examples.

Business 142
article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Amazon creates a flywheel (see image below) by leveraging economies of scale to lower its cost structure, which results in lower prices for customers.

article thumbnail

Product Team Structure – A Guide For SaaS Product Teams

User Pilot

Larger organizations, like Spotify or Buffer, have multiple teams responsible for specific aspects of the product, for example, a feature or a pricing plan. A product team structure is how a business organizes the product team to best support software development. What is a product team structure?

SaaS 98
article thumbnail

In the Vault: Turning Developers Into Clients With Marco Argenti From Goldman Sachs

Andreessen Horowitz

I started just with regular software development, doing software of different kinds. So, we developed this leadership talent for engineers, the first of which is build with purpose. Price is important, but how quickly you can price is also very important, especially with some clients.

article thumbnail

3 Unusual Drivers of Early-Stage Growth

OpenView Labs

The same was true when I ran the People function at a software development consultancy that doubled its headcount to ~100 while reducing attrition from 40% to 5% voluntary in 18 months. I saw this as a client partner and then regional managing director at an eBusiness firm that scaled from 0 to 2,000 people in three years, organically.

Scale 84