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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. How sales worked, how pricing worked, how billboards work, and more. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead.

Scale 280
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Lean UX author Jeff Gothelf on why design must have a seat at the table

Intercom, Inc.

If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. On a bad day, a lot more of it got thrown away. My responsibility was to build a design team in that new agile way of working.

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3 Unusual Drivers of Early-Stage Growth

OpenView Labs

The same was true when I ran the People function at a software development consultancy that doubled its headcount to ~100 while reducing attrition from 40% to 5% voluntary in 18 months. The question becomes: “Who do I want on my team—and why?”. A final comment on purpose: It should come from your team.

Scale 84
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SaaStr Podcast #413 with SafeGraph CEO Auren Hoffman: “How to Build a Unicorn in 8 Simple Steps”

SaaStr

Let’s say you’re 22 years old and you don’t have a lot of money, well, you’re likely going to see very few opportunities to invest, and most of those opportunities are going to be bad. They advise us to surround yourself with people that have different strengths and different weaknesses. This is terrible advice.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So getting your price point right, really figuring out how to optimize that was a big part of what the early Pluralsight was all about.

B2B 132
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SaaStr Podcasts for the Week: May 24, 2019

SaaStr

235: Andrew Filev is the Founder & CEO @ Wrike, the cloud based collaboration and project management software that scales across teams in any business. Now Andrew is the founder and CEO at Wrike, the cloud based collaboration and project management software that scales across teams in any business.