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Corporate Blogs Always Work. But Only If You Do Them Right.

SaaStr

The last thing the world needs is another one about a boring vendor, telling the world how insightful they are, written by their junior marketing manager. Everyone wants to be this, and thought leadership is part of the standard vernacular of PR firms and seasoned corporate marketers. There are 100,000,000+ blogs. Even on Day 1.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Take a read if you are still running finance yourself, or just have an part-time outsourced resource. Companies grew more slowly, there was nothing for a CFO to really do for years, and you could sort of outsource everything and just keep an eye on the bank statement. Find accounting firms that outsource different roles.

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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel. Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow.

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Gathering the Right Win/Loss Data to Guide Your Team Through the Toughest Storms

Sales Hacker

I recommend: Outsourced buyer interviews with a clustered model. Outsourced buyer surveys. The leader of the CI program at a large enterprise technology vendor described to me their four-year journey to using CRM data, all sourced by reps. There are two main ways to run a buyer interview — internally or outsourced.

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How to Choose SaaS Billing Software

Baremetrics

Many SaaS startups don’t have truly unique billing needs, but can be serviced by most major SaaS billing tools. Similarly, the startup leadership are usually the best people to figure out the type of an integration needed between their app and the billing platform. Take a look at your company’s revenue.

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How to Choose The Right SEO Agency

Neil Patel

Imagine you hurriedly booked a last-minute flight from New York to meet some business partners. And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. Industry-specific Thought Leadership. Example #1.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. Since startups are focused on growth , they’re going to dedicate all of their time and resources on their core competencies, and they’ll outsource everything else. Website traffic increases.