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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023. They review the changing market, buyer trends, and tips for the road ahead. So, what’s driving these purchasing trends? weakest link.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business.

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What You Need to Know About TikTok SEO

Buffer Resources

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. In-app look at some of TikTok’s SEO features Why is TikTok SEO worth investing in? Watch out Google: TikTok is coming for your crown!

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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

Jake, Head of Customer Success for Sideways 6, explains that the current trend is to measure their success through the customer’s success, with CS being an integral part of impacting the entire business. Customer success shifts collaboration from plotting where the customer needs to get to, to collaborating on the front side of utilization.

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9 Internet Trends You Need to Know About This Year

FastSpring

So it’s time for us all to put our ears to the ground and hear what the Mary Meeker report has to say about key trends that are currently shaping the digital world. At FastSpring, there were 9 key trends in the report that caught our eye. More and more companies are starting to realize the trend, too. The main offenders?

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Farhan Virji , Vice President of Customer Happiness at Later. We’re not exactly sure how, but yes, it’s that time of the year again. And what a year it has been! More than integrations and features and quarterly reports, back in August, Intercom turned 10. And truth be told, our journey wasn’t the only one we learned from.

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Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

The speakers believe that the next 10 years will be better for the region, with opportunities for investment in various industries using technology to solve problems. Latin America has interesting characteristics that make it a viable place for investment, including a high level of internet penetration and social engagement.