Remove Investment Remove Product Marketing Remove SMB Remove Underperforming Technical Team
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How to Justify “Non-Sexy” Product Investments

Casey Accidental

A common issue leaders in product management, design, or engineering face is justifying investment in the “non-sexy” stuff. What is not sexy can differ by company, but usually the sexy things are new products and few features. Another way to say that is product/market fit has a positive slope. User Experience.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople.

Scale 231
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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around.

Scale 267
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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What are the key milestones that go into both, and in different phases of company building — especially pre to post product-market fit?

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Top 10 Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV (Pod 651 + Video)

SaaStr

Mistake #1: Viewing Investors Only As Capital As founders build a team, they focus on obtaining complementary skill sets. When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit.

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SaaStr Podcasts for the Week: May 24, 2019

SaaStr

235: Andrew Filev is the Founder & CEO @ Wrike, the cloud based collaboration and project management software that scales across teams in any business. What are the benefits of starting in SMB? How does the product and what you invest in proactively need to change as you move into enterprise?

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

What does it take to scale a sales team successfully? I’ve heard so many good things from Kobie, now at Upfront, and then also the team at Openview. Andy MacMillan: I started my career in tech actually as a developer. So I have marketing time every week and things like that. How does Andy think about discounting?