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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth?

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

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How to Launch a Subscription Box For Your Company

Neil Patel

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Recurring Business Revenue.

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How To Identify At-Risk Customers & Prevent Churn?

User Pilot

In this article, we will discuss the ins and outs of at-risk customers, how to detect them, and five actionable strategies to help you prevent churn. TL;DR At-risk customers are those who are showing signs of canceling their subscriptions. Let’s dive in! What are at-risk customers? Why should you identify at-risk customers?

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How Product Roadmaps Kill Outcomes [Dave Martin]

User Pilot

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

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The 10 best subscription business tools for SaaS | ProfitWell

ProfitWell

The subscription-based economy boom has brought with it more competition than ever before, raising the bar for companies trying to offer recurring products or services to their customers. However, behind the boom lies the rising consumer demand for subscriptions. Payment processing. Customer support. Bookkeeping.