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How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

Mucker Capital

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Identifying the ideal target market and target audience who can impact a customer’s decision.

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How to do Market Research: a Step-by-Step Guide

User Pilot

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. This segmentation helps in personalizing marketing and sales strategies effectively.

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The Founder Mindset: 3 Places Pessimism Balances Optimism

Sales Hacker

Wiza’s accuracy-obsessed B2B contact database offers 99% coverage of LinkedIn profiles as well as a powerful Chrome extension that enables you to access contact data while browsing LinkedIn profiles and when exporting from Sales Nav. That’s sales. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

“The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild.

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How to Build a Community to Grow Your SaaS Company

Chart Mogul

Our founders are huge believers in starting with why, and I had zero chance of getting buy-in without a clear articulation of why we were doing this, a short and medium-term strategy, and some clearly defined success metrics. Simply put, making friends was good for growth. Recruitment. All that decided, we were ready to launch.

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Feb 03 – Customer Success Jobs

SmartKarrot

Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Lead hiring for BetterUp Care customer success partnering with recruiting and Care leadership. Effectively support account managers to retain existing clients.

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How to Build a Community to Grow Your SaaS Company

Chart Mogul

Our founders are huge believers in starting with why, and I had zero chance of getting buy-in without a clear articulation of why we were doing this, a short and medium-term strategy, and some clearly defined success metrics. Simply put, making friends was good for growth. Recruitment. All that decided, we were ready to launch.