OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. How quickly users monetize.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Marketing 91

Marketing Underperforming Technical Team Onboarding Metrics 91

Intercom, Inc.

JUNE 7, 2018

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo. I thought startups had no choice but to be super focused on growth. Sean: Yes.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Customer discovery interviews help marketers communicate with potential customers. Customer development interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Customer discovery interviews help marketers communicate with potential customers. Customer development interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Baremetrics

APRIL 16, 2021

Whether it’s your first time dialing for dollars or you’re back in the market for more cash, finding the right capital for your company at any given stage is always a challenge. If so, how much money will you need to build your product and get it to market and what types of capital will you employ to do so? What it Takes.

Venture Capital 66

Venture Capital Technical Review Underperforming Technical Team SaaS 66

SaaStr

JULY 29, 2022

In some ways they’re a next-generation marketing automation system for restaurants, sort of a, they’re a Toast partner but a Toast Plus. First of all, penetrating tiny SMBs is extremely hard, but when you get good at it, it’s highly defensible because your typical, lazy marketing tactics don’t work.

Scale 220

Scale Scaling Sales Hiring Enterprise 220

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Growth Marketing 133

Growth Marketing Marketing Scale Payment Features 133

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, .

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

OpenView Labs

SEPTEMBER 19, 2019

More than minimizing the importance of building a great product, through this tweet, Sahil aimed to emphasize the crucial role of distribution in building a successful company. as much time thinking and executing on their go-to-market (GTM) strategy compared to their product. at least?—?as

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

Intercom, Inc.

JUNE 28, 2018

Casey Winters , former growth leader at Pinterest and GrubHub. Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

Casey Winters , former growth leader at Pinterest and GrubHub. Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126