OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Let’s get right to it!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Sales Enablement, SaaS and Growth

OCTOBER 29, 2018

Retention truly is the foundation of growth for software as a service (SaaS) companies, but oftentimes, it is overlooked and undervalued. High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts.

Churn 152

Churn SaaS Payments SaaS Payments 152

Aaron Beashel

MARCH 9, 2018

I’ve been fortunate to work in a number of SaaS businesses in my career. Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. What is a Go To Market model? In others however, growth has seem like a slog.

Scale 192

Scale SaaS Payments B2B Strategy 192

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. There are now over 150 enterprise companies using the platform. I spoke to Ryan about how they created a new enterprise ops category: LearnOps.

Payment Solutions 108

Payment Solutions Payment Services SaaS Payments VP of Engineering 108

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. The benchmark customer churn for SaaS for SMBs is 5%. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!).

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. If the market is large, your product can grow inside it for a long time.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee?

Scale 134

Scale SaaS Payments Sales Recruiting Payment Services 134

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Pauline : Yeah, so I work at OpenClassrooms, which is a European leader in online education.

Sales Hiring 156

Sales Hiring Payment Methods Payment Solutions Marketing 156

ProfitWell

MARCH 4, 2020

Plus, lessons in expansion revenue from one of the fastest growing SaaS companies on the map. Podium rolls out payments to amp up customer interactivity. This gives Podium users the ability to charge buyers for goods and services in a way that’s integrated into the rest of the software company’s service.

Payment Services 52

Payment Services SaaS Payments Merchant Services Payments 52

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

ProfitWell

OCTOBER 16, 2019

It’s the question on every SaaS founder’s lips: Is my churn rate too high? Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. So how do you know what a healthy churn rate is for your SaaS company? Let’s find out.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaStr

MARCH 19, 2019

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. We quickly learned that that’s a tough market to be in, so about a decade ago we pivoted to focus on the enterprise. Thank you Ceci.

Payments 126

Payments Scale Scaling Revenue 126

User Pilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. What types of questions should SaaS include, and why?

Onboarding 52

Onboarding SaaS Payments SaaS Underperforming Technical Team 52

Casey Accidental

JULY 6, 2020

Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well. For acquisition, retention is the enabler of the best acquisition strategies.

Retention 52

Retention Benchmarks Payments Payment Methods 52

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 145

B2C Payments SaaS Payments B2B 145

ProfitWell

MARCH 3, 2020

Then, we hear from Kyle Poyar over at OpenView on bringing sales into a self-service business. And finally, the evolution of B2B SaaS billing. What’s the next milestone disrupting the market? Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

OpenView Labs

JUNE 16, 2020

Related: The Recession Planning Framework for SaaS Startups. Experimenting with product/market fit. Exclusivity : Your product cannot easily be copied. Profitability : Your product creates more cash flow than it costs. Experiment with product/market fit. Pivoting sales to meet buyers. Achieve a goal.

Sales Hiring 54

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 54

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We put it online, $10,000, and we started talking to our customers.

Acquisition 145

Acquisition Software Review Payment Methods Marketplace as a Service 145

ProfitWell

NOVEMBER 12, 2019

Your core is a lot like pricing in SaaS companies. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. You can rely on value-based pricing to deliver products and services to different market segments.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

SaaStr

JUNE 14, 2019

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. In Today’s Episode We Discuss: * How did Dave make his way into the world of SaaS over 20 years ago? How many meetings is normal to have in this process? 242: It’s the employees’ market.

Sales Hiring 149

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 149

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 171

Sales Hiring Scale Payment Solutions Banking 171

User Pilot

MAY 12, 2024

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts. Appcues is a robust product adoption and user onboarding platform for web and mobile apps.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Payment Services 52

SaaStr

NOVEMBER 21, 2020

As for Rob, before founding Salsify, he was the first-ever product manager at Cambridge Semantics and before that was a Senior Product Manager @ Endeca helping grow the company to it’s $Bn exit. How does Rob think about the bundled vs unbundled thesis within SaaS? How does Rob think about usage vs seat-based pricing in SaaS?

SaaS Payments 264

SaaS Payments Scale Payment Services Payment Solutions 264

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Anita Toth. Annette Franz. Bhavika Kochhar.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

SmartKarrot

NOVEMBER 22, 2022

The land-and-expand strategy starts when you land a small deal with an organization and use the contract to form a solid relationship with the organization by providing superior service. Then, you continue to sell to the business across different projects and expand your services and profit margins over time.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Payments 186

Payments Scale Revenue SaaS Payments 186

User Pilot

MARCH 14, 2024

Looking for an effective event tracking tool and wondering if Heap is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market.

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

User Pilot

MARCH 9, 2023

Want to improve the current customer attrition rate in your SaaS company? Customer attrition is one of the main problems for SaaS companies. TL;DR Customer attrition, also known as customer churn , takes place when customers leave your product or service. What is customer attrition? What causes customer attrition?

Underperforming Technical Team 98

Underperforming Technical Team SaaS Payments Payment Solutions Payment Services 98

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

User Pilot

OCTOBER 30, 2023

Looking for a good SaaS reporting tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for SaaS reporting on review sites, but they don’t make the choice any easier. Get a Userpilot demo for SaaS reporting and drive your product growth code-free.

SaaS Payments 52

SaaS Payments Payments Payment Services Payment Solutions 52

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Michael goes into a lot more detail about identifying new international markets to expand into around 14:30.

Payment Solutions 141

Payment Solutions SaaS Payments Strategy Software 141

User Pilot

OCTOBER 30, 2023

Looking for a good user engagement analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? In this post, we’ll discuss exactly that – which tool is best for user engagement analysis depending on the different criteria that different SaaS companies may have.

Engagement 52

Engagement Payments SaaS Payments Payment Services 52

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94

User Pilot

OCTOBER 30, 2023

Looking for a good funnel analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? In this post, we’ll discuss exactly that – which tool is best for funnel analysis depending on the different criteria that different SaaS companies may have. Let’s compare them!

Payments 52

Payments SaaS Payments Payment Solutions Payment Services 52