SaaStr

DECEMBER 26, 2019

Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. So if we can pop up the Slido slide and I want to invite you all to take your phone and go on slido.com for this session so that you can start asking the panel questions. Alice : Definitely pre-product market fit.

Sales Hiring 173

Sales Hiring Payment Methods Payment Solutions Marketing 173

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change.

Payments 186

Payments Scale Revenue SaaS Payments 186

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. Responsys (Enterprise Sales) – Responsys is an email marketing tool that predominantly uses an Enterprise Sales model.

Scale 192

Scale B2B SaaS Payments Strategy 192

Casey Accidental

JUNE 9, 2020

Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well. Create a new product : Struggling to retain users at all?

Retention 145

Retention Benchmarks Payments Payment Methods 145

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

AUGUST 6, 2019

Most of you who ever have done enterprise sales, you know enterprise sales are spreadsheet-driven. ” Around 60% of enterprise software features are never used, so as a customer, you just pay for maintaining them. I think most markets, especially in enterprise space, they tend to fragment over time.

Payment Solutions 167

Payment Solutions Payments Outsourcing Services SaaS Payments 167

Intercom, Inc.

OCTOBER 29, 2020

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. And I ended up as the SVP of Small Business at Intuit, where I was responsible for all of Intuit’s products and services for small businesses, like QuickBooks Accounting, payroll, and payments.

Payment Solutions 209

Payment Solutions Payment Methods Underperforming Technical Team Sales Hiring 209

SaaStr

AUGUST 5, 2020

Most of our portfolio are enterprise companies. The verticals we focus on are obviously the office productivity, dev tools, but also some of the more antiquated industries, including construction, agriculture, manufacturing, et cetera. Timelines’ longer for fundraising for closing customers and payments get delayed.

Technical Review 176

Technical Review Payment Methods Travel Development Team Review 176

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example, you run paid ads to drive traffic to your product-led blog posts. Build high-converting landing pages for your website visitors The landing page is the central touchpoint in the conversion path.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Review funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Chart Mogul

JUNE 24, 2021

Even the simplest pricing localization method requires new workflows and considerations, so it’s understandable if you’re apprehensive about jumping in feet first. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront. 2 types of pricing localization.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

OpenView Labs

JULY 2, 2020

From Freemium to Product Qualified Leads and Product Led Growth. Tips on Enterprise Pricing. The 2020 SaaS Product Benchmarks Report. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms. 3 Simple Tips for Pricing SaaS Products in the Early Days.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Intercom, Inc.

AUGUST 30, 2022

When you’re selecting tools for your startup tech stack, you don’t need all the bells and whistles of enterprise software – in fact, tools built for more mature companies will likely have more complexity (and thus more costs) than you really need at this early stage. Here are three best practices for building your startup tech stack.

Scale 163

Scale Payment Services Startup AWS 163

Sales Hacker

FEBRUARY 5, 2019

If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. Get Aligned Before Moving Upmarket.

SaaS Payments 65

SaaS Payments Sales Hiring Enterprise Payments 65

Intercom, Inc.

APRIL 4, 2019

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Yes, Slack started off with no sales team.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We put it online, $10,000, and we started talking to our customers.

Acquisition 159

Acquisition Software Review Payment Methods Marketplace as a Service 159

Sales Hacker

JUNE 7, 2021

Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. People from Marketing who have knowledge of customers and the markets they operate in, will be able to make an important contribution.

Sales Recruiting 119

Sales Recruiting Payment Services Payment Methods Sales 119

SaaStr

MARCH 19, 2019

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. We quickly learned that that’s a tough market to be in, so about a decade ago we pivoted to focus on the enterprise. Thank you Ceci.

Payments 129

Payments Scale Scaling Revenue 129

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. If the market is large, your product can grow inside it for a long time.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

JULY 8, 2020

Personally, our team has been holding back a little bit. What I personally have seen in my little portfolio and the founders I work with is what I call the COVID beneficiaries. Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Are you more excited about eCommerce?

Investment 192

Investment Technical Review Part-Time VPE Development Team Review 192

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 178

Sales Hiring Scale Payment Solutions Banking 178

Totango

MAY 19, 2020

No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing markets and deal with the uncertainty that comes with current events, SaaS companies must be prepared for a potential wave of churn.

SaaS Payments 77

SaaS Payments Churn Payment Solutions Payment Methods 77

User Pilot

AUGUST 29, 2021

With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. Any action users take within your product is called an ‘event’.

Payment Solutions 98

Payment Solutions SaaS Payments Payments Payment Services 98

Sales Hacker

MAY 15, 2023

Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it. Your company incurs unnecessary expenses before figuring out product-market fit. As a result, you’ll be able to focus on their needs and deliver personalized experiences early on.

Sales Hiring 94

Sales Hiring Scale Outsourcing Services Payment Services 94

User Pilot

JUNE 29, 2022

You can also use gathered data to create personalized in-app experiences for customer segments, therefore, increasing customer satisfaction. Create personalized in-app experiences for customer segments. Such personalization will activate your customers and make them happier and more engaged. Geographic segmentation data.

SaaS Payments 98

SaaS Payments Software Review Payment Solutions Payment Methods 98

User Pilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. The attention from SaaS sales reps will also need to be more personalized since every company’s stack and needs are different.

SaaS Payments 98

SaaS Payments Scale Payment Services Payment Solutions 98

User Pilot

DECEMBER 17, 2021

SaaS pricing models and strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. The fact that prospective customers need to commit to ongoing payments means it will be harder to convince your target market to make their first purchase. Flat-rate SaaS pricing models.

Pricing 98

Pricing SaaS Payments Scale Strategy 98

User Pilot

NOVEMBER 16, 2021

Appcues has 3 main pricing plans: Essentials, Growth and Enterprise. Appcues pricing is divided into three plans: Essentials for $249, Growth for $879, and Enterprise with custom pricing. Appcues has 3 pricing plans: Essentials, Growth, and Enterprise. It’s affordable and fully equipped to meet your product needs.

Pricing 98

Pricing Payment Solutions Payments SaaS Payments 98

SaaStr

AUGUST 27, 2019

We are an enterprise VC fund in New York City. We invest in enterprise startups throughout the country and you know we live and breathe enterprise tech, by how much we nerd out on sales completely, with all of our enterprise portfolio companies. My Name is Jessica Lynn. That make you either an Amtrak or a bullet train.

Sales Recruiting 148

Sales Recruiting Sales Hiring Scale Sales 148

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. There are now over 150 enterprise companies using the platform. I spoke to Ryan about how they created a new enterprise ops category: LearnOps.

Payment Solutions 94

Payment Solutions Payment Services SaaS Payments VP of Engineering 94

Baremetrics

JANUARY 24, 2021

Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. Even pre-COVID, our industry (online coaching) had matured drastically since 2018, and those trends were poised to continue.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Large enterprise companies with better access to capital can afford to have longer payback periods.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

User Pilot

MARCH 9, 2023

The key causes of customer churn are poor customer support , buggy product, wrong product-market fit, bad user experience, poor onboarding process, high pricing, and long time-to-value. Use welcome screens to segment customers and understand their jobs-t0-be-done to personalize their onboarding.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Payments Payment Solutions Payment Services 98

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Enterprise. In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Casey Accidental

JULY 6, 2020

Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well. Create a new product : Struggling to retain users at all?

Retention 52

Retention Benchmarks Payments Payment Methods 52