Remove Enterprise Remove Payment Methods Remove Product Marketing
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. Let’s start with product-led growth (PLG). What does scaling Enterprise ARR mean? Why are we talking about PLG? How do you scale PLG?

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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. It was founded by three developers who owned a consulting firm previously, helping startups come to market.

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10 Learnings on High-Velocity Sales to SMB with Gorgias CEO and VP of Sales

SaaStr

Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Mid-Market? Enterprise? Make It Simple!

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SaaStr’s Most Respected Leaders Awards 2019: The Top Five

SaaStr

Stripe’s software allows its customers to make and receive payments by providing the technical, fraud prevention and banking infrastructure to operate online payment systems. Qualtrics is an online survey software maker. Ryan Smith Qualtrics in 2002 alongside his father in their family basement in Utah.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example, you run paid ads to drive traffic to your product-led blog posts. Build high-converting landing pages for your website visitors The landing page is the central touchpoint in the conversion path.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

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5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

User Pilot

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Review funnel.