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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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Is a Freemium Business Model Right for Product-led SaaS?

SaaSOptics

A free trial is often seen as the quickest way to get customers signed up and using a SaaS product/service, but it comes with several strings attached. SaaS companies commonly implement this in two different ways: Free Trial: Users only have access to the product/service for a limited time (e.g. What Does Freemium Mean in Business?

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It That’s really when it got us thinking about that.

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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

The shift to cloud-based subscription models is creating even more value in a thriving sector. But while software’s success in the marketplace has lifted the valuations of software companies, our analysis suggests that some firms may still be undervalued. Sticky after all. Four ways to drive value.

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A Guide to Using Power BI for Marketers

Neil Patel

If you could visualize your data and share your findings with key team members? The interface allows you to bring unconnected sources together, like data from spreadsheets or online services, and turn them into rich, interactive reports. per user per month, Power BI Pro gives you access to the cloud-based service.

Marketing 114
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Five Ways to Address Complexity In Your Product

Casey Accidental

This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. Eventbrite was historically a 50% sales and 50% self-service business. This is a very common strategy for enterprise companies with large margins. We work with small businesses and independent creators.

Scale 139