article thumbnail

Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

article thumbnail

Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

article thumbnail

SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

The shift to cloud-based subscription models is creating even more value in a thriving sector. But while software’s success in the marketplace has lifted the valuations of software companies, our analysis suggests that some firms may still be undervalued. Sticky after all. Four ways to drive value.

article thumbnail

Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

Most sales and support teams are already well versed in conversations about data deletion, risk assessments and security frameworks, but those issues are going to become an even more prominent part of the discussion once GDPR comes into effect. A high level priority for businesses to focus on is detection.

article thumbnail

Build a Website: 6 Steps From 0 to Launch

Neil Patel

Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. So then, you decide to upgrade to a subscription plan. This is just as bad as not having a website in the first place. Hosting Factor #2: Customer Service.