SaaStr
MARCH 2, 2020
Q: What do you expect from your business partner? A true partner: Is as committed as you. You can count on , every day. Is ideally strong at something core you aren’t, or at least, can own something important so you don’t have to. Carries the weight when things are tough. In the end, someone where your founders equity is worth far more, even with the dilution, than without her.
Unbounce
MARCH 2, 2020
SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects.
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SaaStr
MARCH 2, 2020
Q: How do you make your sales team effective? The best way to drive sales team performance is to have 1–2 folks on the team just making lots of money from closing lots of deals. An oldie but a goodie here: Your #1 Sales Rep Should Be Driving an M6 Convertible By Month 12. (And Not Buying a Panerai Watch.) | SaaStr. Yes, sales reps can be a bit lazy.
Kellblog
MARCH 2, 2020
This is part II in this series. Part I is here and covers the basics of management education, employee communications, and simple steps to help slow virus transmission while keeping the business moving forward. In this part, we’ll cover. A short list of links to what other companies are doing, largely when it comes to travel and in-office work policies (that I’ll try to update as others announce).
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Andreessen Horowitz
MARCH 2, 2020
We are at the beginning of a new era for how we treat one of humankind’s oldest and worst foes—cancer. In this talk, given at the annual a16z Summit, Jonathan Lim, CEO and cofounder of Erasca, shows us where we … The post The Five Revolutions in Cancer Treatment appeared first on Andreessen Horowitz.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Cobloom
MARCH 2, 2020
Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Left unchecked, what seems like a relatively low customer churn rate month-on-month can quickly escalate into a crippling annual churn rate that your business can't sustain. Fortunately, small improvements in your customer churn rate can have a huge impact on MRR and revenue growth over time.
Sujan Patel
MARCH 2, 2020
Idea validation is the Achilles heel of success when it comes to deploying effective marketing campaigns within an organization. I’d even say it’s the biggest weak link on many teams. Part of the reason validating ideas is so hard is, simply put, because doing marketing at all is harder these days. Look at SEO as […]. The post How to Validate a Marketing Idea appeared first on Sujan Patel.
ProfitWell
MARCH 2, 2020
The subscription economy is built on relationships. When your customers are happy, they stick around. And when they stick around, you make money—2.6 times as much money, according to this Annex Cloud report. That’s what makes a customer success strategy so important. Thinking proactively about how to build products that help customers achieve their goals is the best tool you have for building lasting relationships.
Sage Intacct
MARCH 2, 2020
This is the 3 rd in our 5-part series on the benefits of Software as a Service (SaaS). Our initial post offered some definitions of cloud and SaaS. Our last post explored the value of SaaS in terms of cost savings. In this post we turn our attention to a different kind of value: innovation.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Nimble - Sales
MARCH 2, 2020
“Two heads are better than one.” “It takes two to make a dream come true.” “Two can play that game.” These are all sayings that can work just as well in business as they can in any rom-com. As the digital landscape continues to expand, companies are looking more and more towards channel partner programs […]. The post 5 Tips for Starting a Channel Partner Strategy in 2020 appeared first on Nimble Blog.
Sujan Patel
MARCH 2, 2020
Idea validation is the Achilles heel of success when it comes to deploying effective marketing campaigns within an organization. I’d even say it’s the biggest weak link on many teams. Part of the reason validating ideas is so hard is, simply put, because doing marketing at all is harder these days. Look at SEO as […]. The post How to Validate a Marketing Idea appeared first on Sujan Patel.
Nimble - Sales
MARCH 2, 2020
Social Media Marketing World is an annual conference that invites the world’s top marketing pros to speak and share their experience with their peers. There is no better conference for learning about the latest trends in social media management, social strategy, social advertising, content and video marketing, analytics, customer advocacy, and more.
Zuora
MARCH 2, 2020
As Nutanix evolved from an IT hardware and software company to focus on software in 2018, company leaders also moved the company from traditional software licensing to a subscription business model. The post Why the Subscription Model is Our Future appeared first on Zuora.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Nimble - Sales
MARCH 2, 2020
The marketing sphere is growing rapidly, and there are a lot of new tools for increasing the efficiency of the marketing indicators popping out everywhere. We need those tools to analyze our competitors, clients & customers, to develop advertisements and bring the required information to the consumers. It is also important to spend the resources […].
SaaS Metrics
MARCH 2, 2020
For the HR team the recruitment is the task that is most important one. For every business it is needed to have right people on board that can help the business keep on going. There are ample profiles in the market which one can get applications from as soon as the vacancy is declared. The profiles usually are in large numbers and even the team of HR cannot get enough time to evaluate each profile.
ProfitWell
MARCH 2, 2020
Today, we start with a cup of coffee. Then we look at the opportunity to raise your product prices. (When is it OK?) And to wrap… your credit cards might be failing. Listen wherever you get podcasts: Your top subscription news. Waking up with subscription. Think about it: How many times a week do you buy coffee? Grace says she's a four-to-five-times a week gal.
CloseSaaS
MARCH 2, 2020
We all know the feeling when we glance at our calendar and discover how jam-packed it is with sales meetings, leaving you no time to focus on outreach or prospecting.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Sales Hacker
MARCH 2, 2020
As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game.
Hull
MARCH 2, 2020
A 2019 study by Forrester and Marketing Evolution found that 21% of marketing budgets were wasted as a result of bad data. According to the study, other ways marketing teams were impacted by bad data include inaccurate targeting, loss of customers, reduced productivity, poor customer experience, and inaccurate marketing performance. Managing bad data is an inevitable challenge for all teams and organizations, regardless of their size or stage.
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