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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Resources

Self-paced courses : These courses usually have pre-recorded content that you can download and learn at your own pace. Through her creator collective community , she’s teaching other digital marketers how to do the same. There’s no one “better” type of course. The playbook contains 26.5

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

User Pilot

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. An example of a landing page offering an ebook download in exchange for contact information.

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What SaaS Businesses Can Learn from the News Industry

Tom Tunguz

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

As a company, we were motivated by a desire to cross the chasm from early to mainstream adoption and by an immediate need to know who our customers actually were, amidst unprecedented growth. Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business. What is customer segmentation?

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

User Pilot

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? What job do they need to get done with your product? educate them about a relevant topic.

B2B