Gathering the Right Win/Loss Data to Guide Your Team Through the Toughest Storms
Sales Hacker
NOVEMBER 16, 2020
I recommend: Outsourced buyer interviews with a clustered model. Outsourced buyer surveys. Likewise, on a win, the rep’s answer is usually a guess, but I have heard of cases in which reps are required to call the new customer and ask. Or the question is asked by Customer Success. Let’s look at both.
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