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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. TL;DR A conversion path is a step-by-step process that guides prospects. A good conversion path makes the process frictionless. Let’s get to it!

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software.

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14 User Behavior Trends For SaaS in 2024

User Pilot

The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. The process includes translation.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. "  2.

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