Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around.   "When you land on the Paddle Studios homepage, you’re welcomed with a Netflix-esque streaming service vibe.

B2B 109

B2B Technical Advisors SaaS Payments Underperforming Technical Team 109

How To Buy Saas

FEBRUARY 27, 2021

Semrush all-in-one marketing tool you must have in order to dominate your niche online. The best thing about SEMrush is that they offer a high-quality service to their users; they are accurate and provide regular program updates that enhance the user experience, capabilities, and success ratio online. They are the best in this segment.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

OpenView Labs

DECEMBER 21, 2020

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. SaaS companies will evolve their products and messaging to support a fluid hybrid working model—office/home.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. This article answers that and more.

Acquisition 90

Acquisition SaaS Payments Payment Methods Metrics 90

ProfitWell

SEPTEMBER 10, 2020

The SaaS industry is growing fast, but if you want to be one of the companies contributing to that trend, you'll need to know the secrets of successful SaaS businesses. In this post, we'll lay out a SaaS growth blueprint. In this post, we'll lay out a SaaS growth blueprint. SaaS growth is looking strong.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

Aaron Beashel

MARCH 9, 2018

I’ve been fortunate to work in a number of SaaS businesses in my career. Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. What is a Go To Market model? In others however, growth has seem like a slog.

Scale 192

Scale SaaS Payments B2B Strategy 192

User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Let’s break them all down.

SaaS Payments 94

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 94

Intercom, Inc.

JULY 13, 2018

To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. Makes sense, right?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Baremetrics

OCTOBER 10, 2021

You’ve probably heard that backlinks are a key component of successful content marketing. Read on for our 5 tips on creating inbound links for SaaS business. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Table of Contents. Here too, Baremetrics can do all this for you.

SaaS Payments 111

SaaS Payments Engineering Payment Methods Payment Solutions 111

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around.   "When you land on the Paddle Studios homepage, you’re welcomed with a Netflix-esque streaming service vibe.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. TABLE OF CONTENTS.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Table of Contents. Build an SEO strategy 5.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Baremetrics

MAY 18, 2021

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. Your SaaS funnel is a model that visualizes important stages along the customer journey.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Baremetrics

NOVEMBER 9, 2021

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! Table of Contents. Why Would You Sell?

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Outseta

JANUARY 9, 2019

I hope this is a useful barometer of progress for other bootstrapped SaaS start-ups with equally ambitious projects. we spent on consulting services was primarily design related expenses, as James Lavine began working with us. Email prospecting was our second biggest undertaking from a marketing perspective. The $11,123.75

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I learned a million lessons about SaaS, about start-ups, and about life along the way.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

wepay

FEBRUARY 20, 2018

SaaS business growth isn’t always that different from non-SaaS business growth. For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. To retain your users, experiment with different engagement strategies to improve retention.”.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

Outseta

JANUARY 10, 2020

While our regular company updates focus largely on product updates, this one is intended to pull back the curtain and provide some insight into how much it costs to build a modern SaaS business, how we’ve allocated equity amongst our team, and what we’ve done from a marketing perspective to grow our user base. 2017 2018 2019 Total.

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55

Incredo

MAY 22, 2019

Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. Post Informative Content. Sad, but true.

SaaS Payments 101

SaaS Payments SaaS Payment Services Payment Methods 101

Sales Hacker

MAY 22, 2020

Today’s methodologies and processes give us a lot of different types of leads. We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. The downside of this is that you’ll need to invest a lot of time and effort into engaging with those leads and making them want your product/service.

Payment Methods 111

Payment Methods SaaS Payments Payment Services Sales 111

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Table of Contents.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

MARCH 7, 2022

A smooth onboarding process is like the key to a puzzle. To attract potential customers, marketers invest a staggering amount of resources across multiple channels. To attract potential customers, marketers invest a staggering amount of resources across multiple channels. You can use top-of-funnel content in several ways.

Onboarding 88

Onboarding Engagement Payment Methods SaaS Payments 88

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At Let us worry about global payments and taxes.

Payment Methods 186

Payment Methods Marketplace as a Service Payment Solutions Payments 186

User Pilot

JUNE 30, 2023

Userpilot is a product adoption platform that offers an AI-powered writing assistant to generate SaaS microcopy. enables content creators to generate compelling and persuasive marketing copy. Surfer utilizes AI for SEO optimization and enables the generation of SEO-optimized blog posts. Jasper AI writing suite.

AI Search 93

AI Search AI Payment Solutions ChatGPT 93

Baremetrics

NOVEMBER 10, 2019

Since the original version of this post from early 2017, we’ve worked with many more SaaS companies and a common theme has been moving companies from a starter template to a more robust financial model. This model allowed me to work with dozens of SaaS startups using spreadsheets, while we built our financial modeling software Flightpath.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Chart Mogul

AUGUST 30, 2019

Nico is an online marketer and the founder of Launch Space. He’s worked with everyone from Fortune 500 companies to startups helping them develop content marketing strategies that align with their business goals. The problem with SaaS is getting people to see the value in your product.

SaaS Payments 52

SaaS Payments Payment Methods Scale Payments 52

Sales Hacker

NOVEMBER 15, 2017

For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose. Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Base Salary.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Kraftblick

MAY 29, 2018

All SaaS companies know they need it — they are particularly well-placed to benefit from the magic of content. Publishing skyscraper content means you will stand out. Read on to learn which strategies will increase your visibility in SERPs and attract more qualified leads. This is what your content should be about.

Engineering 40

Engineering Strategy Payment Solutions Marketing 40

Chart Mogul

AUGUST 30, 2019

The problem with SaaS is getting people to see the value in your product. In this guide, I’ll cover why one of the biggest problems impacting the growth of your SaaS company is churn. As a general rule of thumb, the higher the rate of consumption the more value they are seeing from your service.

SaaS Payments 55

SaaS Payments Payment Methods Scale Payments 55