360Learning’s Joei Chan on embracing innovation as a content marketer
Intercom, Inc.
APRIL 29, 2021
Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. You can also read the full transcript of the interview, which has been lightly edited for clarity, below.
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