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How to Market a Book: 7 Strategies

Neil Patel

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Strategy 143
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User Research: What Is It and How to Do It in SaaS

User Pilot

Why is conducting user research important? Without effective user research, you’ll be building or updating your product based on assumptions, and that’s not a good place to be. It’s like trying to construct a bridge without ever stepping onto the riverbank. Design in-app flows like this to collect valuable user feedback.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Once you have clarity as to some basic personas you can then search your network for representatives of the different persona cohorts you are looking to engage with. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Startup 178
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Top Customer Success Courses and Training that every CSM needs in 2022

CustomerSuccessBox

Learn and apply basic statistical tools to solve real-world Customer Success problems Track churn accurately Measure and interpret NPS and CSAT in new ways Construct predictive customer health scores Increase forecasting accuracy Improve business results. Customer Success | How To Actively Engage Your Customers. Enroll here.

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Strategies to Increase Customer Retention: What Every Playbook Should Include

SmartKarrot

Engaging and Educating Your Customers Merely offering a product or service isn’t sufficient. Engagement and education are twin pillars upon which long standing customer relationships are built. Customer Feedback is Gold: While market research provides a broad overview, there’s no substitute for direct customer feedback.

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What is Psychographic Data?

User Pilot

Constructing profiles that fuse both demographic and psychographic elements allows for tailored marketing approaches that address the specific habits, interests, preferences, and values of prospects and buyers. Market research. Psychographic data can be collected using various methods, such as: Surveys. Focus groups.

Data 52
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SaaStr Podcasts for the Week with Twilio and Flexport — June 21, 2019

SaaStr

243: Sara Varni is the CMO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. For those that do not know, Twilio is the company building the future of communications, allowing you engage with customers like never before.

Scale 136