The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)
SaaStr
OCTOBER 10, 2022
Fostering a partnership between two people who work in departments that speak very different languages makes way for active communication, constructive criticism, and feedback. Perera is not alone in his championing of sales and marketing alignment. “The relationship you see at the top sets the model for the whole company.”.
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