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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

Fostering a partnership between two people who work in departments that speak very different languages makes way for active communication, constructive criticism, and feedback. Perera is not alone in his championing of sales and marketing alignment. “The relationship you see at the top sets the model for the whole company.”.

Scale 283
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How to Market a Book: 7 Strategies

Neil Patel

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Strategy 143
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The “It Factor” in Selling Is a Myth: How to Build a Team of Top Performers

Sales Hacker

According to Mindtickle and Heinz Marketing research, nearly a third (32%) of survey respondents who hit 100% of their sales goals, and 57% who hit 75% of their sales goals, have a dedicated sales enablement program. A technology-driven strategy. Make your sales dream team a reality.

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User Research: What Is It and How to Do It in SaaS

User Pilot

Why is conducting user research important? Without effective user research, you’ll be building or updating your product based on assumptions, and that’s not a good place to be. It’s like trying to construct a bridge without ever stepping onto the riverbank.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address.

Startup 178
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How To Determine The Viability Of Your Product Idea

FastSpring

As you conduct more market research and begin segmenting your customers, you may find that your initial hypothesis may change. Open-ended questions are more helpful in soliciting constructive feedback than questions that can be easily answered with a “yes” or “no” response.

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How to Structure and Run a Pricing Project

OpenView Labs

We use various firsthand market research such as customer interviews, focus groups, surveys and A/B tests to validate our proposed pricing improvement method. For high-priority, specific pricing improvements, we host a cross-functional whiteboarding session to brainstorm implementation methods, aligning on the top ideas to test.

Pricing 53