SaaStr

OCTOBER 10, 2022

This survey informs you about sellers’ overall confidence along with knowledge of pricing, expertise in value selling, discovery, and price negotiation comfortability. Together, the head of sales and the head of marketing should create a baseline understanding of where the reps are. Deliver one narrative. Key takeaways.

Scale 267

Scale Sales Hiring Marketing Venture Capital 267

OpenView Labs

AUGUST 30, 2019

After wearing many SaaS hats, from my early engineering days to my product positions and former role as Head of Business Strategy, Operations, and Monetization at Atlassian , I’ve learned a lot about pricing. Executing strategic projects to improve these KPI’s and pricing at large (the focus of this article).

Pricing 53

Pricing Scale Construction Acquisition 53

CustomerSuccessBox

MARCH 14, 2022

CSMath: Make Data-Driven Decision in Customer Success. Description: “Be more data-driven!” Surprisingly, those same SaaS executives routinely make bad decisions simply because they misinterpret their data. Becoming data-driven isn’t about using data–it’s about using data correctly. Creator: Ed Powers.

Customer Success 52

Customer Success Marketplace as a Service Interviewing Mobile 52

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. However, they are expensive to run.

Social Media 126

Social Media Advertising Sales B2B 126

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address.

Startup 178

Startup Sales SaaS Systems Review 178

ChurnZero

JUNE 22, 2021

This course is for: If you work with customers and are interested in the topics of marketing, market research, sales, customer service and strategy this course is for you. CSMath: Make Data-Driven Decision in Customer Success. Description: “Be more data-driven!” Format: 1 hour on-demand video.

Customer Success 92

Customer Success Churn Consulting Marketplace as a Service 92

SmartKarrot

OCTOBER 13, 2023

Using the power of customer data, businesses can decode underlying patterns of behavior. Predictive Analysis: Thanks to data analytics and storytelling through data businesses now have the tools to gaze into the future, albeit not perfectly. Predictive analytics harnesses historical data to forecast potential future outcomes.

Retention 10

Retention Strategy Marketplace as a Service Innovation 10