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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Our SMB Clients.

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The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tom Tunguz

It builds products of the highest quality often with innovative and novel manufacturing techniques. Apple serves as a great example of a company whose marketing mix is aligned and consistent. The company positions itself in the market as a premium brand. Apple sells its products in glorious, well lit and modern stores.

Pricing 113
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Doubling Down: Luci Fonseca, Partner at Base10 Partners

SaaStr

Our thesis here is that there is a growing need for cybersecurity offerings for the SMB, the best way to deliver that offering is via managed service providers, and winning companies will take a platform approach to building products and features that are at parity to what enterprises have access to.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. The Avalara product is a point solution , which is the term for a product that performs a singular function, in this case, tax compliance.

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Every Year You Should Double Your “TTAM”. Your True TAM.

SaaStr

Talkdesk, last valued at $10B, started off as an SMB Zendesk and Salesforce plug in at a $25m valuation when I first invested. That’s a big change from a grab-and-go SMB solution in the early days. Because they want custom features, compliance, security etc. You have to continue to provide innovation to your customers.

SMB 314
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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

One innovation behind Workplace is its News Feed-based algorithm , which has been fine-tuned to respond to work use cases. We are going from having an enterprise business to having a mid-market business to investing in an SMB business. Ultimately, the product works for every company. That’s the beauty of Workplace.

Scale 151
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Point Nine Capital 2019 Team Predictions

Point Nine Land

As the pace of innovation in this sector accelerates, incumbents feel the increasing pressure to work more with startups. As it stands, there is a lack of infrastructure to support the issuance, compliance and trading of security tokens and insufficient liquidity across exchanges. inVision and Intercom launching their app store).