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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. Lesson #2: Invest in Prospect Data Way Earlier So, now that you know what the customer looks like, you need to know how to target them. Invest way earlier than you think in prospect data.

Scale 252
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GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye

Sales Hacker

And…monthly bonus podcast episodes dropping the first Thursday of every month The post GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye appeared first on GTMnow. Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

SMB 73
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Waze’s Head of Sales on The 4 V’s: Volume, Variety, Value, and Velocity

SaaStr

Waze sales executives Fernando Belfort , Head of SMB Sales, and Kendra Wrightson , Head of Sales Enablement, discuss optimizing sales processes for four essential data points: value, variety, volume, and velocity. You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. .

Scale 232
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What’s New at Greenhouse: $200M ARR, AI in the Real World, Going Big with PE, and More

SaaStr

In a year like this, SMB is doing worse, with a lot more churn and startups going out of business. But in other years, SMBs are jumping in the boat, so you get amazing growth long-term with a multi-segment strategy. Sometimes, it might look like SMB churn when they’re really just moving into mid-market.

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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org. So let’s look at how to drive sales in a high-growth situation, so the transition from SMB to enterprise is smoother (and faster). 2 rules for transitioning from SMB to enterprise. Invest in a community.

SMB 73
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The Innovator's Dilemma for SaaS Startups

Tom Tunguz

There’s a familiar path now to SaaS companies that start in the SMB (small-to-medium business) part of the market. In short, new startups leverage a distribution advantage to acquire SMB customers at scale. SMB 3-7% 31%-58%. SMB customers tend to go out of business more frequently than bigger businesses.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

It’s an SMB SaaS company in the healthcare technology vertical. The context that we’re going to put around it today and the way that we create culture, which is you create culture by investing in your sales team with targeted specific plans to improve both their lives and their careers. Hey everyone, is this thing on.