How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
SaaStr
APRIL 30, 2024
How do you build GTM efficiency in SMB sales? While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. Lesson #2: Invest in Prospect Data Way Earlier So, now that you know what the customer looks like, you need to know how to target them. Invest way earlier than you think in prospect data.
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