User Pilot
OCTOBER 15, 2023
A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.
Casey Accidental
OCTOBER 18, 2021
In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.
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SaaStr
MARCH 31, 2020
They don’t see marketing as a way to compete. And I compete by doing insane innovation on the marketing side, investing as much on marketing through engineering as you can invest on your product. When you’re going up, you have no product market fit, okay? Let’s go into innovation.
Sales Hacker
MARCH 15, 2022
Finally, Outreach — the only engagement and intelligence platform built by revenue innovators for revenue innovators. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search.
Buffer Resources
OCTOBER 2, 2023
While I was definitely scrappy in the early days while we were figuring out product-market fit, I haven’t taken that approach since. I have followed these benchmarks generally, though I have a co-founder earning equal pay so some of our compensation has come from the operating expense allocation. Tell us about your team.
Point Nine Land
MAY 20, 2021
a problem we’ve been wanting to solve for a while Payroll, the process of compensating your employees for their work, continues to be a complex and convoluted process for companies of all sizes. In fact, the way most companies in Europe deal with payroll is through outsourcing to specialized agencies, their accountants, or tax advisors.
Intercom, Inc.
NOVEMBER 7, 2019
Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. He really fosters innovation and humility as a team player – aspects that were important to me. Short on time? This is why I decided to jump in.
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