The Early Days: 5 Things Vanta Got Right, And 5 It Got Wrong, Getting to First $10m ARR
SaaStr
JULY 12, 2025
” This approach gave them insights no amount of customer development interviews could provide. More importantly, customers on annual contracts used Vanta continuously rather than just for audit preparation, fundamentally changing how they thought about the product. Would you use it? Would you pay for it?” 3. ” 5.
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