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How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

Put simply, user personas impact your entire business model. While most businesses only need 2 or 3, others may need more. It also helps you improve customer retention and make better marketing decisions. The number of personas you need will depend on your business and the diversity of your audience.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model? This model contrasts the traditional—and outdated—model where users purchase and install software on their computers or servers.

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

Working with both individuals and businesses, the team at Later needs to implement tactics from B2C and B2B to ensure they’re always providing the best experience for their users. Great support is key for retention. Instead, Farhan suggests that you should look for opportunities to add business value to your existing customers.

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SaaS “Industry-Centric” Business Models

OPEXEngine

“Industry-Centric” SaaS business models offer an alternative SaaS company categorization to the “Customer-Centric” SaaS model, which is defined based on the “go-to-market” strategy used by a management team. Horizontal SaaS companies develop and provide software for a specific function used by companies across all industries.

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The Why, What & How Of Hiring A Transformational Customer Success Operations Leader

Valuize Consulting

In order to drive best-in-class Net Dollar Retention (NDR), you need seasoned CS Operations leadership with the right amount of strategic expertise, seniority, and influence that can act as a partner within your organization and across your business. They Drive Economic Growth.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. Bubble , a no-code software development platform, uses a mix of free-trial offers and content marketing to drive most of their customer signups. Free Trials.

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How to tell if your company has the right level of tech debt

OPEXEngine

Tech debt refers to issues in legacy code that slow the development process, impact developers’ efficiency and productivity, and negatively impact the quality of the final output. It often occurs when software developers and engineers take shortcuts, resulting in design flaws and code that’s harder to maintain than it needs to be.