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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. Without it, you don’t have a business. But to develop a GTM strategy, you must have Product Market Fit.

Scale 233
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Usage-Based Pricing Playbook: Customer Success Is A Mindset, Not Just a Job

OpenView Labs

Here’s what that means for Product, Marketing, Sales, Customer Success, Pricing, and Finance. Product: Treat product investments as a revenue-generating expense. At the risk of repeating myself, usage-based revenue growth depends on customers using and seeing value from the product.

Pricing 64
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What Type of Job is This: My First Year as Chief Product Officer

Casey Accidental

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

From sales & marketing alignment to SaaS salespeople compensation. And from SaaS sales models to SaaS pricing. If you are satisfied with your sales model and need to learn about employee compensation model, just skip the first article. (3 SaaS Sales team compensation . Did we miss anything?

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How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

Buffer Resources

While I was definitely scrappy in the early days while we were figuring out product-market fit, I haven’t taken that approach since. If I need to deny myself investments, I see it as proof that my business model is off. How do you decide how much to pay yourself versus invest back in the business?

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The 10 Forms of SaaS Capital: From Inception to Exit

Baremetrics

Sweat equity and credit cards, personal lines of credit, direct cash investment into the business in the form of an equity stake or a related-party loan to the company, deferring cash-pay compensation. Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C.

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Reflections on the SaaS Sector’s Benchmarks Coming into 2020

OPEXEngine

We’ve also added more filters by more granular break-outs of revenue, revenue growth rates and Average Contract Value, plus a filter for EBITDA, to help companies better compare themselves against the myriad SaaS business models that have evolved as SaaS has become more widespread.