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How to Make Money From OTT Platforms and Video on Demand

Neil Patel

The primary reason for this unusual name, over-the-top, is because it goes over the tops of traditional media distribution channels and distributes content directly to the consumer via an internet connection. OTT platforms were made popular by streaming services like Amazon Prime Video, Hulu, YouTube, and more.

Payments 104
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At That is a platform that is endemic to gaming.

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14 User Behavior Trends For SaaS in 2024

User Pilot

Analyzing user behavior can help you understand how users perceive your product and brand. The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " Short thinks brands need to spend more time and resources understanding their audience.  Interview them. Interview them.

B2B 111
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The Marketer’s Guide To Medium

Neil Patel

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The platform has over 400,000 paying subscribers ($4.99

Payments 144
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5 Subscription Marketing Strategies You Should Implement

FastSpring

It forces you and your team to think about your marketing strategy in a new way. You need to tweak every marketing tactic to fit in with your overall subscription marketing strategy. But before we get into strategy, let’s talk about the basics of subscription marketing. What is subscription marketing?

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

We’ll see more services companies adopt a product led growth strategy but for selling their services online. Focus on more flexible business models. Trust will become more and more important as a brand attribute”. Mike Tria, Head of Platform at Atlassian. Martin Roth, CRO at Levelset. Graeme Wilson, Founder at Morphed.