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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. A good conversion path makes the process frictionless. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product?

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " Short thinks brands need to spend more time and resources understanding their audience.  Interview them. Learn their language.

B2B 110
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29 Latin American SaaS Superstars

SaaStock

The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Founded : 2013.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. SaaS companies will evolve their products and messaging to support a fluid hybrid working model—office/home.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " Short thinks brands need to spend more time and resources understanding their audience.  Interview them. Learn their language.

B2B 55
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Our SaaS Start-up's Expenses, Equity Allocation, and Content Marketing Results After Two Years

Outseta

I hope this is a useful barometer of progress for other bootstrapped SaaS start-ups with equally ambitious projects. The majority of our expenses in 2017 were related to software and development infrastructure required to build the product. Let’s get right into it starting with how much we’ve spent on the business. 2017 2018 Total.