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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Build high-converting landing pages for your website visitors The landing page is the central touchpoint in the conversion path. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Attest website. And payment details as there’s no free trial.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience.  Tough question.

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Best Competitor Research Tools to Spy on the Competition

Neil Patel

Google Alerts Google Alerts is a free service offered by Google to keep you up-to-date on the latest news, conversations, and web content. It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Let’s say you want to create an ultimate guide on content marketing.

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The Must-Have Ecommerce Checklist for the Holidays

FastSpring

For your shopping list, you need to make a list of people to buy for, think of the perfect gift for each person, and get everything wrapped in time for holiday parties. Doesn’t this sound a lot like a marketing plan? But you may want your marketing to also increase customer loyalty, brand recognition, and repeat sales.

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29 Latin American SaaS Superstars

SaaStock

The main target customers of Olist include online shops, retailers seeking better placement, importers and distributors, but the platform is also useful for end customers. Listing your online business on Olist is compared to having your shop in the largest department store in the region. Rock Content. CEO : Tiago Dalvi.