article thumbnail

SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video)

SaaStr

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at.

article thumbnail

The Top 10 Mistakes I See In The VP of Sales Hiring Process

SaaStr

So we’ve spent a ton of time over the years on SaaS talking about hiring a great VP of Sales. Not only because it really matters, but because hiring the wrong VP of Sales can set you back a year — or longer. So many VPs of Sales disagree with me here — at least at first when I make the point. Sales is hard.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin

SaaStr

Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive.

article thumbnail

20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. Sales: The ability to persuade others to buy a product or service. Not sure what to showcase?

article thumbnail

How to Create an Effective Marketing Strategy for Associations

Incredo

Having a CMS for your website is useful because once it’s setup, even tech novices can use it to update website content, post blogs, add images and so on. Of course, consult with your staff before choosing a CMS. Social Media Social media’s power simply cannot be ignored in this day and age.

Strategy 257
article thumbnail

10 Direct Response Marketing Examples

Neil Patel

The required action can be anything from reading a blog post to downloading a resource or making a purchase. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. It’s a powerful technique for driving sales as it’s easier to sell to an existing customer than to a new prospect.

article thumbnail

I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Resources

  Your options, in order of cost: LinkedIn Premium Career  LinkedIn Premium Business LinkedIn Sales Navigator LinkedIn Recruiter Lite The primary differences between the plans are how far back you can see profile views, people browsing, more advanced search filters, and saved leads.