SaaStr

MARCH 20, 2023

Dear SaaStr: How Do You Become Successful at Enterprise Sales? If you haven’t done enterprise sales before, the biggest thing to understand: you can do it. But for enterprise sales, you’re going to have to get your arse out of your home office and go close some real live human beings: Listen — often in person.

Scale 238

Scale Sales Hiring Enterprise Sales 238

SaaStr

JULY 14, 2022

What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign. SaaStr is turning 10! Now a staple!)

Scale 267

Scale Sales Recruiting CTO Hire New CTO 267

SaaStr

JANUARY 31, 2024

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. Why is that?

Enterprise 232

Enterprise Scale Sales SaaS 232

SaaStr

JANUARY 31, 2022

Having learned from thousands of customers and prospects, Sarah Lash, Envoy’s head of enterprise sales, will talk about what it takes to guide and scale enterprise sales programs during an uncertain future. The post Running the Enterprise Playbook with Envoy Head of Enterprise Sales Sarah Lash (Video) appeared first on SaaStr.

Sales Recruiting 218

Sales Recruiting Sales Hiring Scale Enterprise 218

SaaStr

SEPTEMBER 25, 2023

Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together. The post SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise appeared first on SaaStr. But there is hope.

Enterprise 248

Enterprise Marketing Sales SaaS 248

SaaStr

OCTOBER 26, 2021

So in January of 2021, Gartner predicted enterprise SaaS spend would grow by a stunning 10.2% Unprecedented levels of growth for business software in the enterprise. They’ve now updated that and predict an even further, and stunning, acceleration in enterprise software spend in 2022 — now up to 11.5%

Forecasting 301

Forecasting Enterprise Software Cloud 301

SaaStr

JULY 6, 2022

Founding a SaaS company is already a significant challenge for any entrepreneur, but targeting the enterprise space can be an entirely different beast. So until I had written my first blog post, I had sold my first product, I had hired my first salesperson, etc., Investors, the Enterprise Space, and Sales Strategy.

Enterprise 204

Enterprise Sales Hiring Social Media Communication 204

SaaStr

NOVEMBER 5, 2022

Gartner has its latest report out , talking to hundreds of CIOs, and it breaks down projected SaaS spending in the enterprise in 2023: The summary: Gartner predicts SaaS spend in the enterprise will rise to $195 Billion in 2023, up 17% from $167 Billion in 2022. Nothing’s easy, and selling SaaS is harder than last year.

Enterprise 257

Enterprise SaaS Cloud 257

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function.

Enterprise 215

Enterprise B2B Scale SMB 215

SaaStr

FEBRUARY 7, 2021

That’s nothing like enterprise sales Most SMB SaaS companies I’m working with, after $2m-$3m in ARR, leads aren’t the issue. These 5 key elements to SMB sales are of course nothing at all like enterprise sales. Why SMB Reps Struggle in the Enterprise. It’s the old 50 cold calls, inverted.

SMB 300

SMB Sales Hiring Scale Enterprise 300

SaaStr

FEBRUARY 10, 2023

Dear SaaStr: How Do Enterprises Decide Which Software Vendor to Sign a Deal With? Going in low alone is unlikely to win a deal in the enterprise. The post Dear SaaStr: How Do Enterprises Decide Which Software Vendor to Sign a Deal With? appeared first on SaaStr.

Enterprise 239

Enterprise Software Pricing Branding 239

Totango

SEPTEMBER 22, 2023

We believe these collaborations are cornerstones for enterprises to deliver seamless experiences for their customers and to create the interconnectedness with cross-functional partners and systems needed to drive long-term revenue growth. And, that growth comes from consistently and quickly delivering customer value.

Enterprise 114

Enterprise Revenue Scale Innovation 114

SaaStr

JULY 14, 2022

Up this week is Michael Grinich, the CEO of WorkOS and his advice on how to get enterprise-ready. What it means to be enterprise ready and the process of building enterprise applications. The post Uncharted and Electric: WorkOS’s CEO on Making Apps Enterprise-Ready appeared first on SaaStr.

Enterprise readiness 201

Enterprise readiness Enterprise SaaS 201

SaaStr

AUGUST 8, 2023

Our deep dive includes: What it takes to be “enterprise-ready” today Build vs. Buy in 2023 The stakeholders in a B2D motion Nailing pricing as you go upmarket And much more!

Enterprise 188

Enterprise Enterprise readiness Startup Pricing 188

SaaStr

MAY 25, 2024

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Self-service here, Enterprise motion here, and they shall never meet.

Scale 244

Scale Sales Hiring SaaS Payments Development 244

SaaStr

SEPTEMBER 28, 2023

In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterprise ready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion. They offer all the features you need to sell to Enterprise customers. WorkOS is 4.5 No, you can’t.

Enterprise readiness 213

Enterprise readiness Payment Solutions Enterprise Payments 213

SaaStr

SEPTEMBER 30, 2022

Dear SaaStr: How Do Startups Really Sell to Big Enterprises Before They’re Proven? Large enterprises use lots of tools, widgets, and software in their businesses, but they tend to use the obvious, trusted solutions. Spam rarely works in the enterprise. You solve their problems. That undermines confidence. Do your research.

Enterprise 237

Enterprise Startup Scale Innovation 237

Subscription Flow

FEBRUARY 27, 2024

However, handling multiple subscription plans and the dealing with the complexities of B2B enterprise SaaS billing, variable customer lifecycles, and subscription management can be extremely difficult. Clear Subscription Strategies: It is critical to have a subscription plan structure that is precisely defined.

SaaS Payments 78

SaaS Payments Payment Services Payments Payment Solutions 78

SaaStr

JANUARY 3, 2022

And here’s what I learned: Basically Every B2B Product Uses “Contact Me” Pricing for their Enterprise Edition. Although many more B2D / API-focused products have mostly transparent pricing for their Enterprise Editions (GitLab, GitHub, Datadog) — others do not (Twilio Flex, New Relic, etc.). It’s a mix.

Pricing 225

Pricing Enterprise Cloud B2B 225

SaaStr

FEBRUARY 3, 2021

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. Here are the 7 common enterprise marketing mistakes she sees and how to avoid them. . #1 In the enterprise space, it’s not always about the lead target. 1 Rational & Committee Buyers.

Enterprise 156

Enterprise Marketing Scale Benchmarks 156

SaaStr

MAY 27, 2021

We’ve put together all the incredible session from SaaStr Enterprise 2021 up on the Enterprise site here : Catch up on so many new favorites!! The post Catch Up on All the Incredible, Top Sessions from SaaStr Enterprise 2021! appeared first on SaaStr.

Enterprise 250

Enterprise 250

SaaStr

APRIL 28, 2021

That is, until you’ve got a major enterprise deal close to the finish line. At Secureframe , we help companies get enterprise ready by streamlining SOC 2 compliance and get them ready within weeks, rather than months. . Blog post sponsored by Secureframe. 1 – Schedule a Penetration Test.

Enterprise 194

Enterprise Software Review Azure GCP(Google Cloud Platform) 194

SaaStr

JANUARY 21, 2020

At SaaStr Annual, we’ll be sharing stories of how a few of our SaaS partners enable enterprises to change the way they do business. Based on these experiences, here are myths I often hear from early-stage SaaS companies who want to move upmarket and target enterprise buyers. Myth #1 – Enterprises prefer well-known brands.

Enterprise 194

Enterprise SaaS Cloud Scale 194

Neil Patel

FEBRUARY 1, 2023

When getting started with enterprise link building, it can be hard to know where to focus. To make sure your enterprise link-building campaign is a success—and to make the most of your time—scalability will have to be a key player. What’s Unique About Link Building for Enterprises? Organic traffic.

Enterprise 86

Enterprise Scale Consulting Branding 86

Neil Patel

JANUARY 1, 2023

In a rapidly growing and increasingly competitive digital landscape, it’s more important than ever for large businesses to have a comprehensive and effective enterprise SEO strategy. Therefore, you must tailor your enterprise SEO solutions to your organization’s specific business goals and challenges. million keywords.

Enterprise 93

Enterprise Strategy Technical Review Scale 93

SaaStr

JUNE 13, 2021

Phase IV: Phased roll-out across the enterprise. As you can see, an enterprise deployment can easily take 24–30 months, especially if urgency is there but not super high. The post Why Enterprise Deployments Take So Long appeared first on SaaStr. Plan business process change. Phase III: Initial pilot roll-out internally.

Enterprise 146

Enterprise SMB Scale Startup 146

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Thanks for reading The GTM Newsletter!

Enterprise 89

Enterprise Scale Generative AI SMB 89

SaaStr

MAY 1, 2021

How does a SaaS company reach enterprise buyers? Enterprise decision-makers have unique problems they need to solve, but they don’t always have time to experiment with a platform or sit through dozens of software demos to find the right solution. A Different Way to Approach Enterprise Leads .

Enterprise 224

Enterprise Scale B2C SaaS 224

SaaStr

MAY 17, 2021

SaaStr Enterprise is a flagship SaaStr digital event on May 26 + 27 where the top executives and leaders driving innovation in the Cloud share their playbooks on scaling your business to market and sell to the enterprise. The post Last Chance to Register for FREE SaaStr Enterprise 2021 Sessions!! appeared first on SaaStr.

Enterprise 193

Enterprise CTO Innovation Cloud 193

SaaStr

MAY 10, 2021

SaaStr Enterprise 2021 is our next MEGA Digital Event and the line-up is incredible: Registration has just kicked off, and the core sessions are FREE, so sign-up here. “Enterprise, SMB and Everything In Between: How to Build a Business that Scales With Your Customers with Zendesk’s CTO.” Register here. #2.

Enterprise 265

Enterprise CTO SMB Scaling 265

SaaStr

AUGUST 9, 2021

Selling to enterprise is no easy feat, and it can be a lengthy, complex process. Michael Sindicich, GM of TripActions Liquid, understands what it takes to close big deals and boost enterprise win rates. He was the VP of Enterprise Sales until recently moving to help build TripActions Liquid, the company’s new Fintech product offering.

Scale 246

Scale Sales Hiring Enterprise Compensation 246

SaaStr

OCTOBER 26, 2022

Grammarly CEO Brad Hoover shares the keys to unlocking product-led growth in the enterprise through learnings from the company’s 13+ year journey helping 50,000 teams and 30 million individuals refine their writing and accomplish their goals. The next focus point is how you enter the enterprise. . Forge your enterprise path.

Enterprise 170

Enterprise Scale Sales Communication 170

SaaStr

JANUARY 3, 2023

Your enterprise must grow, and profitably. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. . RevOps can help you unlock enterprise value and drive science into the customer lifecycle via powerful data. The traditional funnel has changed.

Enterprise 218

Enterprise Sales Sales Funnel Compensation 218

SaaStr

JULY 14, 2020

The post 200+ VCs Coming to SaaStr Enterprise on July 29 appeared first on SaaStr. Jim Andelman, Bonfire Ventures. Samir Shah, Cervin Ventures. and 100s more!! Join us and sign up here ! The core sessions are free and open to everyone!!

Enterprise 253

Enterprise Innovation SaaS 253

SaaStr

DECEMBER 7, 2022

Zeng says, “Essentially, customers just don’t want to settle for one-size-fits-all enterprise software anymore. The post Building For Builders: Creating Enterprise Platforms with Airtable Product Manager Helen Zeng (Video) appeared first on SaaStr. Do You Need a Platform? Every Wednesday at 10 a.m. Sign up HERE !

Enterprise 193

Enterprise Management Consulting Scaling 193

SaaStr

MARCH 20, 2023

Case shares the playbook for the “messy middle” to prevent the very predictable problems you run into in the middle ground of the mid-market, that space between SMB and enterprise. They’re usually more stable than an SMB profile, yet they can move much faster than an enterprise. The enterprise has a more defined process.

Scale 178

Scale Enterprise Scaling SMB 178

SaaStr

MARCH 29, 2021

We’re excited to announce today that we’re hosting the second annual SaaStr Enterprise event this year as a digital-mega event on May 26 + 27th. The SaaStr Enterprise is the only global event that truly brings together the very top, next-generation Cloud CEOs with the top buyers of enterprise software.

Enterprise 156

Enterprise Cloud Software 156