OpenView Labs

SEPTEMBER 17, 2019

This week we released our third annual Expansion SaaS Benchmarks report. But benchmarks alone are not enough. We’ve got to make the leap from benchmarks to action. Here’s our advice on how to use the benchmark data to grow even faster in 2020. Each sales rep has their own way of finding new leads.”.

Benchmarks 41

Benchmarks Underperforming Technical Team Scale SaaS 41

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Benchmarks across the PLG user journey The hardest part of PLG might actually be… marketing?! Forget about Threads.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

ProfitWell

MARCH 23, 2020

There are a few key metrics that all subscription businesses should be completely on top of. Churn is the make or break of your subscription business. Churn is defined as the moment when a subscription ends and renewal does not happen, or when a customer cancels. The efficiency of your sales and marketing team.

Subscription 85

Subscription Payment Features Metrics Business 85

Baremetrics

OCTOBER 18, 2021

These industrious developers have even developed apps to calculate, track, and project all manner of metrics for Shopify shopkeepers, in addition to apps targeted at every other need imaginable. Baremetrics can calculate MRR for Shopify Partner Apps One of the most important metrics is monthly recurring revenue ( MRR ).

Outsourced Development 98

Outsourced Development Underperforming Technical Team Churn Systems Review 98

ProfitWell

MARCH 27, 2019

On this episode of the ProfitWell Report, Sarah Bedrick , Co-Founder and Head of Marketing at Compt , is curious to know if we have any data on how open offices impact subscription growth. We studied just over one thousand subscription and SaaS companies who had teams that were co-located in the same location.

Subscription 62

Subscription Payment Features Underperforming Technical Team Churn 62

Chart Mogul

OCTOBER 3, 2019

This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Every team has their own slightly different way of calculating the cost of customer acquisition. Source: OpenView Expansion SaaS Benchmarks Report . Marketing? .

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Sales Enablement, SaaS and Growth

OCTOBER 29, 2018

High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts. They overestimate the importance of the initial sale and underestimate the importance of a client’s lifetime value (LTV). This is always a huge mistake.

Churn 152

Churn SaaS Payments SaaS Payments 152

Valuize Consulting

DECEMBER 7, 2021

In the subscription economy, there’s no debate about whether or not to invest in Customer Success (CS); 70% of rapidly growing businesses say that Customer Success is extremely important ( Hubspot , 2017). When it comes to budget, organizations often haven’t established where the investment is coming from to fund the CS team.

VP of Engineering 98

VP of Engineering Customer Success Sales Hiring Interviewing 98

Kellblog

MAY 10, 2020

Slide 1: The Good, The Bad, and the Ugly. If you say we did $3,350K (see below) in new ARR in 1Q20, I don’t necessarily know if that’s good or bad. The next block shows the CAC ratio , the amount the company pays in sales & marketing cost for $1 of new ARR. What do I mean by context?

Metrics 98

Metrics Sales Hiring Software Review Underperforming Technical Team 98

OPEXEngine

NOVEMBER 21, 2019

Resource allocations should be fine-tuned by looking at how the Return on Investment (ROI) can be impacted by changing resource allocations across each of the major functions, especially sales and marketing, as well as product investments. Did the investment in SEO result in increased click-thru’s that result in converted sales?

Sales Hiring 45

Sales Hiring Underperforming Technical Team Scale Customer Lifetime Value 45

ProfitWell

NOVEMBER 12, 2019

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Identify weaknesses and opportunities.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Baremetrics

AUGUST 1, 2021

Needless to say, the SaaS sales cycle is a long-drawn-out process--with the length of an average SaaS sales cycle being around 84 days as per research. Factors such as high product cost, privacy issues, complicated features, and innumerable product options are to blame for the long sales cycle.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Chart Mogul

OCTOBER 3, 2019

This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Every team has their own slightly different way of calculating the cost of customer acquisition. Source: OpenView Expansion SaaS Benchmarks Report. Oh yeah, that thing.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

ProfitWell

MARCH 11, 2020

Creating effective marketing campaigns, R&D strategies, and sales processes require a clear and consistent understanding of your customers. But, while adding customers to the ship is great for ticket sales, it's not going to prevent the boat from tipping over in the long-term. That's what metrics give you. Customer service is huge!

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. This is when the good stuff starts to happen within a subscription business In this post I’m going to share the strategy and steps we followed to reduce our monthly customer churn by over 70%, and explain how we positioned Nudge Coach for efficient, long-term growth.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

ProfitWell

NOVEMBER 1, 2019

Keeping your customers as long as possible is the key to running a sustainable subscription business. Align team incentives around retention. Sales teams like to track dollars in the bank each month. Meanwhile, product teams are busy tracking how many features they've delivered and story points they've completed.

Retention 56

Retention Strategy Underperforming Technical Team SaaS 56

FastSpring

JANUARY 31, 2023

Paddle vs. FastSpring, this guide compares: What areas of the payment lifecycle each one provides a solution for (e.g., payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack. Flexible subscription management and recurring billing tools.

Payment Services 136

Payment Services Payment Methods Merchant Services Payment Features 136

ProfitWell

SEPTEMBER 24, 2019

In the subscription-based pricing model, customers pay on a regular basis for continued use of a service or product. SaaS companies tend to face five major problem areas when it comes to growth: Poor unit economics. Poor user retention. Poor MRR retention. Poor acquisition volume. Poor conversion.

Pricing 64

Pricing SaaS Payments Strategy Payments 64

Audacix

MARCH 20, 2020

When we're busy helping our teams, our customers, our neighbours, our families, it's easy to lose sight of the fact we also need to position our SaaS businesses to come out of this period stronger and ready to pounce on the opportunities that will present themselves. If you chose number 2, welcome to the club.

Underperforming Technical Team 52

Underperforming Technical Team SaaS Systems Review Software Review 52

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Look for funding when you find you have a product idea that can't be iterated or developed further without extra money. Or what about an incubator? 5 Types of SaaS funding.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

Full Session

NOVEMBER 6, 2022

Our powerful web analytics solution can significantly help various specialists, including UX researchers, UI designers, product teams, digital marketers, and product managers. With a good range of features and integrations, it’s challenging to know which one is best for your team and project. Improving marketing and sales funnels.

Software Review 52

Software Review Underperforming Technical Team Business Technical Review 52

Chart Mogul

JULY 1, 2020

Customer development interviews. Customer development interviews, on the other hand, give marketers a clue about what their customers really want or need. Intuit regularly conducts customer development interviews to test design changes and new features. Relevance and added value are key to developing our customer base.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 70

Scale Startup Technical Review Software Review 70

User Pilot

AUGUST 15, 2021

It helps you understand what your customers value most and guides your product development efforts and in-app onboarding process. are you converting trial users to paying customers at a lower rate than the industry benchmarks ? CAC is calculated as Total Sales and Marketing Expenses divided by the number of customers acquired.

Engagement 98

Engagement Metrics Scale SaaS 98

Baremetrics

MAY 7, 2019

Choosing the right combination of funding for your business is just as fundamental as choosing the right co-founders (or not), the right market, the right product, and the right team. To get started in finding the right funding options, answer these two questions as thoroughly and honestly as possible: What do I value?

Finance 111

Finance Startup SaaS Payments Payment Methods 111

OpenView Labs

MAY 13, 2021

responses to messaging, marketing channels, and sales channels, that a single go-to-market approach can be used to sell to them competitively and economically). Developing variables and hypotheses is important for a variety of reasons, but its primary purpose is to provide a framework for the customer segmentation research process.

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

Chart Mogul

JULY 1, 2020

Customer development interviews. Customer development interviews, on the other hand, give marketers a clue about what their customers really want or need. Intuit regularly conducts customer development interviews to test design changes and new features. Relevance and added value are key to developing our customer base.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 51

Scale Startup Technical Review Software Review 51

SaaStr

JUNE 4, 2019

I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a sales manager. You have to be listening to customer feedback and incorporating that as you’re developing your messaging, your positioning, your product names.

Sales Recruiting 175

Sales Recruiting Scale Underperforming Technical Team Pricing 175

OpenView Labs

JANUARY 29, 2020

HubSpot now offers freemium versions of their CRM, Marketing and Sales products. This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Find out here.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Sales Hacker

SEPTEMBER 4, 2018

Lose an existing one, your company’s sales potential drops. Sales and Customer Success. An Accenture study found that the cost of customer attrition due to poor customer service in the U.S. That’s because for a Customer Success team, satisfaction is just the minimum. Customer Success and Sales. Metrics and KPIs.

Customer Success 56

Customer Success Scale Technical Review Systems Review 56

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 40

Scale Startup Technical Review Software Review 40

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. Never believe that doubting yourself is a bad thing. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. What is one a-ha moment you’ve had in your sales career? Anything less is failure.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

How To Buy Saas

DECEMBER 1, 2020

Most of the saas businesses are based on the subscription model. Hence this is the best way to do a breakup of your audiences and drive them to your homepage or a dedicated sales page that can convert your potential buyers. A lot of beginner saas doesn’t consider quarterly plan payments. Perform competitor analysis.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Baremetrics

MARCH 23, 2020

For example, a churned user on a $50/mo plan isn’t nearly as bad as a churned user on a $500/mo plan. Signs that you have a churn problem If you run a SaaS or subscription business, you’re in a constant battle to reduce churn as much as possible because it improves your monthly recurring revenue (MRR) and creates more sustainable growth.

Churn 145

Churn Payment Methods Payment Solutions SaaS Payments 145

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement.

B2B 110

B2B B2C Underperforming Technical Team Business 110

User Pilot

MARCH 11, 2024

Let’s look at the most common scenarios where Mixpanel is NOT the right tool for your user onboarding needs and you should be looking into using a different one: You need better customer support : Mixpanel has been criticized for its poor customer service. Get a Demo 14 Day Trial No Credit Card Required What is Mixpanel?

Software Review 52

Software Review Churn Systems Review Technical Review 52