article thumbnail

How to Calculate Customer Lifetime Value

Totango

Instead of judging success according to just the ebb and flow of new business, enterprises have to take a long-term view and work out how to calculate customer lifetime value. Calculating Customer Lifetime Value. Customer lifetime value is the total amount a customer will spend if you retain them.

article thumbnail

Average Customer Acquisition Cost: Benchmark by Industry and How to Improve It

User Pilot

And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. The average CAC varies across industries.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part one, we cover benchmarks and common churn formulas. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part I: SaaS Churn Benchmarks. Are they including customers who never made it out of a trial? Prove Value as Soon as Possible.

article thumbnail

Happy Customer Service: What Is It + 12 Ways to Delight Customers

User Pilot

Investing in customer happiness comes with tons of benefits, including: Increased customer satisfaction. Positive word of mouth from loyal customers. Increased customer lifetime value. Better competitive edge , making it easier to attract new customers. Better retention rates.

article thumbnail

User Onboarding: Complete Guide For Driving Product Growth

User Pilot

User onboarding is one thing that can make or break your product. You get it right, and your customer base and revenue constantly grow. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. That’s what we explore in this complete guide to user onboarding.

article thumbnail

Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

User Pilot

Here are some strategies to reduce churn and improve retention: Use secondary onboarding to guide existing customers and remove friction for them when interacting with new features. Close the feedback loop so customers know their opinions matter. Secondary onboarding to aid users. How to calculate the retention rate?

Churn 73
article thumbnail

SaaS Average Conversion Rate From Free Trial – Benchmarks And How To Improve It

User Pilot

The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. SaaS free trial conversion rate benchmarks. Moment” and become activated , they will tend to stay longer and have the highest customer lifetime value.