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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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Thanks to BrainStorm, G2, G-P, Infinicept, and Laika for Sponsoring SaaStr Annual 2023!

SaaStr

Over the years, BrainStorm has evolved from a training services company to a world-class SaaS platform. G2 is the largest and most trusted software marketplace, helping 80 million people every year make smarter software decisions based on authentic peer reviews.

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Payment Facilitator vs Payment Gateway: Key Differences and Similarities

Stax

Consider the following: Merchants are the sellers, businesses, or service providers seeking payment for their offerings. The acquiring bank (or issuing bank or acquirer) is the financial institution that enables merchants to accept payments, transferring funds from customers to the merchant’s account.

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My Mental Model for the World of Crypto

Tom Tunguz

Asset acquirers - these include brokerages, custodial and non-custodial wallets, banks, asset managers, hedge funds, market makers, and lenders. Then they plan to cross-sell other financial products, much like a modern bank or brokerage. Exchanges - exchanges are the marketplaces where people trade tokens to determine their value.

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How to Crush Your Enemies with Expensify’s CEO: David Barrett (Video)

SaaStr

How do you make your fledgling business seen and heard in a competitive business marketplace? Raising money does not make for a better business; it only puts more money into your bank account. Nobody wants to refer a service that may not be able to deliver. You want the market to agree that you are the best.

Scale 274
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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Let’s examine how an ICP focus has helped two businesses win in a competitive marketplace. . Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”.

Payments 205