FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

Panintelligence

FEBRUARY 7, 2024

But what about the B2B Fintech sector? Here too, the trend mirrors B2C, with B2B Fintech SaaS providers striving to scale comprehensive, all-in-one platforms. When we recently interviewed industry experts, it was clear that there's palpable excitement about expert new entrants targeting specific niches.

SaaS 52

SaaS Scale Banking Innovation 52

Chart Mogul

JUNE 9, 2021

Matt’s first SaaS success led to more and after some experimentation in B2C, he decided to start another B2B legal tech company, Lawmatics. This inspired an initial personal build that transformed into a full-fledged legal practice management platform. Can thinking about your exit strategy narrow or diminish your exit strategy?

Strategy 52

Strategy Entrepreneurship Payment Features B2C 52

OpenView Labs

DECEMBER 1, 2021

Five or six UX interviews won’t do it. For a statistically significant understanding of the market, you need to expand the conversation to include more people. Whether it’s an isolated comment or representative of a broader segment or opportunity.” Step 2: Redefine your market segments based on user insights.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

Sales Hacker

AUGUST 18, 2023

I encourage startups to treat it like a new product/company and test that market with an open mind. Its own requirements for operating in that market successfully. Are you crystal clear about what market segments you are going after? And why you think you can win? It’s VERY easy to have some early (maybe unplanned?)

Scale 68

Scale VP of Engineering Sales Hiring Enterprise 68

Intercom, Inc.

JANUARY 14, 2021

Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster. It’s a B2B SaaS application, think of it as a CRM. And read our blog, we blog there quite a bit and we also interview people.

Strategy 225

Strategy Scale Systems Review Technical Review 225

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. Explore B2B customer segmentation schemes. Buying characteristics (i.e.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

Sales Hacker

SEPTEMBER 11, 2018

A 1×1 interview with Tomasz Tunguz, legendary VC and SaaS expert, to discuss the key operational paradigms leading to SaaS excellence. The impact of sales and marketing on B2B execution. Driving constructive tension between sales and marketing. There Is No Optimal Deal Size Or Customer Segment.

Scale 42

Scale SaaS Investment Construction 42

SaaStr

JUNE 3, 2020

Below, we’ve shared the transcript of Harry’s interview with Michael. Are you selling to B2B brands, or are you selling to B2C brands? We were looking at wins and losses by seller, and by buying persona, and by market segment, and the geos we were in, and we just started to see some really clear trends. Harry Stebbings.

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Sales Hiring Scale Technical Advisors Systems Review 173

FastSpring

JANUARY 8, 2019

A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Business to business (B2B). A small, distinct market segment. These metrics are often based on customer reviews, interviews, and surveys. Business to consumer (B2C).

Payment Methods 65

Payment Methods Merchant Services Payment Services Outsourcing Services 65

Intercom, Inc.

JULY 9, 2020

I’d love to know what your advice would be then for people at B2C and B2B companies who are struggling with how much categories have evolved. Instead, I think we should try to, first of all, get more demand from actually talking to users by user interviews, for example, or surveys. Finding space in a crowded category.

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Technical Review Scale Underperforming Technical Team Software Review 199