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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. This was Storyblok’s strategy when it started expanding its team. Their first step to achieving this was hiring a sales leader to build a sales team.

Scale 199
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15 Sales Statistics That Will Change How You Think About Revenue In 2021

Sales Hacker

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time?

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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Resources

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Just look at B2B bemouths like Salesforce, Moz, and HubSpot. The same holds true for our vendors.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

What does the future hold for B2B software? The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Martin Roth, CRO at Levelset.

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The SaaS Trends You Need to Know for 2020

OpenView Labs

As you race to close the books on a hopefully successful 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI.

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How to run a Successful Partner Program for your SaaS

CustomerSuccessBox

Any aspiring SaaS startup must develop a solid marketing strategy. But what about SaaS companies that want to improve their marketing and distribution? Those that already have a solid marketing and sales strategy in place and just want to broaden their reach? 5 Steps to a Successful B2B SaaS Program.