Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing Marketing Social Media Artificial Intelligence 143

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

OpenView Labs

JULY 6, 2021

This page on the Demandwell website is optimized for “B2B SEO tools,” and we try to make sure the above-the-fold language mirrors what users are searching. Align key premium content and offer to match the intent. It’s almost impossible to hit 40 home runs with only 50 at-bats. Header photo by Geran de Klerk on Unsplash.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Strategies for finding leads and moving each one along the buyer’s journey. Luckily, not all hope is lost.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

GetUplift

FEBRUARY 14, 2024

If you’re a B2B marketer, then you (more than) know this simple truth: messaging is hard. It’s not easy to get buy-in on a new bold idea that’s different from anyone else without proving that other brands use this strategy too. And ‘challenging’ is the understatement of the year.) You do too (probably). It’s a hard sell.

B2B 65

B2B Technical Review Payment Solutions Scale 65

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Neil Patel

MARCH 1, 2023

But the answer is always the same: “Content matters.” This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. With B2B marketing, you focus on various decision-makers, like a team lead, manager, or even the CEO.

B2B 91

B2B B2C Sales Funnel Systems Review 91

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 141

B2B B2C Mobile Transportation 141

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 151

Strategy B2B Sales Enablement Advertising 151

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Sales Metrics.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like.

Content Marketing 100

Content Marketing B2B Social Media Management 100

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 268

Marketing Scale Content Marketing Consulting 268

Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Working through a B2B lens? The same logic applies.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

SaaStr

FEBRUARY 2, 2023

Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. Build your dream content team, create and manage content, and connect with your creators on our platform, designed for champions. appeared first on SaaStr.

Cloud spend optimization 191

Cloud spend optimization AWS Scale compliance 191

Neil Patel

JANUARY 27, 2023

I ask this because, depending on the time of year, you can beef up your strategy using seasonal SEO. Seasonal SEO is an important part of any marketing strategy, but it’s often overlooked. Seasonal SEO and Its Impact on Your Overall SEO Strategy You know SEO strategy is an important part of your online marketing efforts.

AI Search 91

AI Search Strategy Travel B2C 91

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We had settled on a bottom-up sales strategy?—?get Initial State?—?Leveraging

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

SaaStr

AUGUST 29, 2022

5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator : Anu Hariharan , Managing Director at Y Combinator, will share key learnings from top B2B startups and how these pivotal lessons help founders build in any sector.

Scale 227

Scale Sales Hiring Marketplace as a Service B2B 227

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

Technical Review 224

Technical Review Technical Advisors Scale Compensation 224

Sales Hacker

MAY 19, 2022

As such, most enablement and marketing teams invest time and resources into creating more of it. Per research from Content Marketing Institute , 65% of sellers indicate they have easy access to sales content. But according to SiriusDecisions , up to 70% of B2B content sits unused.

Sales Hiring 91

Sales Hiring Strategy Content Marketing Onboarding 91

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. Promote Your Content More Strategically.

B2B 111

B2B Sales Funnel Social Media Content Marketing 111

Sales Hacker

FEBRUARY 5, 2019

We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. Why You’ll Love it: You’ll learn an incredible amount about sales and marketing, and you’ll work on creating amazing content with the best minds in the sales world.

Content Marketing 50

Content Marketing Management Marketing Sales 50

Buffer Resources

FEBRUARY 14, 2024

Listen to it here: Apple Podcasts | Spotify Podcasts for the content creator Creator Science If you want to level up as a content creator, look no further than Jay Clouse ’s, Creator Science podcast, which dives deep into strategies and tactics content creators use to succeed today. 

Social Media 95

Social Media Entertainment Entrepreneurship Interviewing 95

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. This was Storyblok’s strategy when it started expanding its team. They also hired a VP of Partners who knew how to scale B2B software.

Scale 180

Scale Sales Hiring Sales Recruiting Scaling 180

Hull

NOVEMBER 24, 2019

Hull and GrowthMentor bring you Mentor Musings , a collection of insights, tactics, ideas, and musings about B2B growth strategies from the experts themselves. Brittany Berger led content at Mention during its fastest phases of growth from startup to scale-up and moving upmarket.

B2B 64

B2B Content Marketing Retention Startup 64

Neil Patel

AUGUST 19, 2021

Eighty percent of B2B marketers say LinkedIn is the best place to find leads. LinkedIn Marketing resources: 9 Powerful LinkedIn Marketing Tips (That Actually Work) How to Create the Perfect LinkedIn Profile How to Get 200 Targeted Leads Daily on LinkedIn (Starting This Week). Update Your Profile for SEO. The solution?

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Neil Patel

FEBRUARY 2, 2021

From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Why Brand Advocacy is Such a Big Deal for SaaS.

Branding 143

Branding Scale Social Media SaaS 143

Chaotic Flow

OCTOBER 9, 2012

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Not so in B2B.

B2B 104

B2B Social Media Business B2C 104

Net-Results

SEPTEMBER 10, 2019

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. Content marketing. The fact that I’m answering your question here on Quora is a part of our content marketing strategy.

B2B 40

B2B Business Social Media SaaS 40