Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

Marketing 98

Marketing Social Media SaaS New CTO 98

Sales Hacker

NOVEMBER 22, 2017

It may not reflect immediately on top line figures, but their follow through moves the needle on other metrics — productivity, discovery of new tools or techniques, and sharpened selling skills — any one of which will eventually translate to higher performance and attained goals. No one knows our brand. No one cares about our brand.

Underperforming Technical Team 86

Underperforming Technical Team Sales CTO Coach New CTO 86

ProfitWell

JANUARY 28, 2020

Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. I think you have to do it the right way.

Underperforming Technical Team 45

Underperforming Technical Team New CTO Technical Review CTO 45

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Watch Andy’s full talk, Content Strategy and SEO for B2B Lead Generation. Speechless. Something for everyone.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 151

New CTO Sales Hiring B2C CTO Hire 151

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. B2B/Enterprise subscription sales. When you’re selling B2B or enterprise subscriptions, showcasing value throughout the sales process is a must.

B2C 52

B2C Subscription Payment Features Payments 52

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. You identify customer pains.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

SmartKarrot

OCTOBER 29, 2021

This transition dates only a decade back since customer success as a domain has started to gain traction in the B2B industry. A CCO can train the customer-facing departments with adequate soft skills to maintain a positive brand image in front of the customers. Finding comments about your brand is the first step of advocacy.

Customer Success 10

Customer Success Part-Time CTO CTO Scale 10

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. You identify customer pains.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Baremetrics

JULY 23, 2020

B2B is the least demanding customers for the most money.” - Pieter Levels -. This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR. How I made it to $1,000 MRR Here are the tactics I used to grow Friendly from a brand new startup to a company that makes over $1,000 in MRR.

New CTO 87

New CTO Underperforming Technical Team CTO Technical Review 87

Intercom, Inc.

JULY 21, 2022

For Slack, that was clearly the engineering and dev communities, who love new tools. They love new ways of working and were happy to bring Slack into their functional teams and say, “Let’s experiment with this new way of working.” And it was very successful. Product can do a huge amount there. Rachel Hepworth: Exactly.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” B2B and B2C SaaS and Subscription Report. Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. Best Product Pricing Practices for B2B SaaS.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Upscope

JANUARY 5, 2020

For some folks it’s mainly a messaging exercise, while others associate it very closely with branding. It’s how you differentiate your brand in the mind. Positioning focuses on the perceptions of the prospect not on the reality of the brand. Positioning focuses on the perceptions of the prospect not on the reality of the brand.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Sales Hacker

SEPTEMBER 29, 2020

Major challenges facing a new CEO [19:40]. Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. And I had done that even before I got into B2B software, doing military electronic design, right? Show Agenda and Timestamps. Show Introduction [00:10].

Scale 107

Scale CTO Hire Scaling CTO Coach 107

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS). Someone had to define the brand.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Baremetrics

MAY 4, 2020

There are two elements in particular that make this subject line effective: 1) They included their brand name Notice that instead of something generic like “Payment declined” or “Please update payment method”, CanIRank includes their company name in the subject line. Cheers Paul Juicer CTO. Can you spot what they did right?

Payment Methods 124

Payment Methods Payment Services SaaS Payments Payment Solutions 124

Teamgate

JANUARY 14, 2019

My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). Why PR is important for B2B companies?

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

Andreessen Horowitz

MARCH 20, 2024

And so, the thing that was really new about LLMs was the ability to, at extremely low cost, generate an answer instantly to any question. Adam: And so, based on all that, we landed on building Poe as a new chat-oriented AI product. We thought about, [as Quora] , what is the role that we’re going to play in this new world with AI?

AI Search 141

AI Search AI Artificial Intelligence Scale 141

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. So for a long time, it was brand, culture, and what I call boldness, which is is the organization taking on enough risk? if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. So this is Dharmesh. Dharmesh is the. So anyway, yep.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. So for a long time, it was brand, culture, and what I call boldness, which is is the organization taking on enough risk? if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. So this is Dharmesh. Dharmesh is the. So anyway, yep.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40