Remove AWS Remove Product Marketing Remove Sales Remove Startup
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? AWS can’t support 20 partners equally.

AWS 214
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. What they’re seeing with GenAI and Google Cloud is an opportunity to grab share from AWS.

Cloud 241
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Top SaaStr Content for the Week: Mailchimp’s Co-Founder, Y Combinator’s CEO, Workshop Wednesday and More!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time. When You Fall Out of Product-Market Fit. The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs.

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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: I can leave my horrible sales job making $240k OTE and be a solopreneur. The marketers all want a team today.

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Hiring Your VPs: When Can You Compromise?

SaaStr

That you absolutely, positively, have to only hire “Rockstars” in your startups. If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. The very best of the best.

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

Liam: Was it challenging to get to this point with Mode in the startup journey? Every startup is going to be a challenge, and Mode is no different. They could solve that by saying, “Hey, let’s put our product in more data centers in AWS,” or in whatever hosting product they were using.

Data 151
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That’s a nice little $1-2M SaaS company you have here. Call me to discuss if it will scale!

The Angel VC

Starting a new company is always hard and most SaaS startups never get to $1-2 million in ARR. The reason, I think, is that over the last 5-10 years it has become much easier to build a SaaS product and get initial traction: Building a web application has become much easier, faster and cheaper. Let me rephrase that.

Scale 192