Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
SaaStr
FEBRUARY 21, 2024
The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? AWS can’t support 20 partners equally.
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