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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. AWS can’t support 20 partners equally. Otherwise, it falls apart.

AWS 212
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Right now, 70% of the GenAI startups are using Google Cloud.

Cloud 243
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That’s a nice little $1-2M SaaS company you have here. Call me to discuss if it will scale!

The Angel VC

Starting a new company is always hard and most SaaS startups never get to $1-2 million in ARR. The reason, I think, is that over the last 5-10 years it has become much easier to build a SaaS product and get initial traction: Building a web application has become much easier, faster and cheaper. Let me rephrase that.

Scale 192
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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

Liam: Was it challenging to get to this point with Mode in the startup journey? Every startup is going to be a challenge, and Mode is no different. ” Again, it was a video platform, so maybe they had to invest in different content. Liam: For startups out there, how can data be used to drive growth? Benn: For sure.

Data 151
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Navigating Choppy SaaS Waters

Chart Mogul

SaaS startup growth has taken a hit as well as we noted. You Should Double Down on Your Core Product Offering. This is a perfect time to invest in your user base & core product offering because playing to your strengths will pay off. . — Josh Kopelman (@joshk) May 18, 2022. Here are a few thoughts: 1.

SaaS 52
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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Scale 151
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The 9 best tools for your early-stage startup tech stack

Intercom, Inc.

By building a strong business tech stack for your startup – covering everything from incorporation to growing long-lasting customer relationships – you can not only win back time and establish best practices, but create a solid foundation for your business to grow. Ready to take your startup to the next level?

Scale 163