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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

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My App Stack: Shrav Mehta, Founder and CEO of Secureframe

SaaStr

I’m using Google Workspace (Gmail, Drive), AWS , Vercel , Slack , Figma , Notion , Salesforce , HubSpot , Secureframe , Clari , and Zapier. #2. Last week we had a great one with Luca Penati, CMO & CCO of BEE, check it out here. This week we have Shrav Mehta, Founder and CEO of Secureframe! #1. What’s your core stack of apps today?

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

almost exactly a year ago, nobody knew how exactly it’d affect the software industry. Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. Executives used to buy software for their employees, but now employees tell them what to buy. When COVID-19 hit the U.S.

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Top 9 Behavioral Analysis Software Tools of 2025

Full Session

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. These user behavior tools give detailed insights into how users navigate web and mobile apps.

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Top 9 Behavioral Analysis Software Tools of 2025

Full Session

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. These user behavior tools give detailed insights into how users navigate web and mobile apps.

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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

What is Product Led Growth? How to Build A Software Company in the End User Era. What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. Product Led Growth Market Map. 2019 Expansion SaaS Benchmarks.

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Marketing or related field a plus. At least a Bachelor degree in software engineering. At least 1 year experience in growth hacking tactics. Experience scaling and improving performance on evolving software and web applications. Exceptional proficiency in software engineering. BA / BS required. Background in UX.