Sales Hacker

AUGUST 7, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Amazon Web Services (AWS). Head of Commercial Sales Marketing, NA. Senior Director, Product Marketing. Senior Manager, Market Development – Canada. HR Director, North America Global Markets.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

OpenView Labs

JUNE 25, 2019

If you can get people talking about your product, you won’t have to spend as much on expensive marketing campaigns. Nail Product / Market Fit. Too many companies hyper-focus on only one thing—driving website traffic or booking demos—and miss many opportunities in other areas. Step 2: take advantage of automation.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Julien: We’ve read a lot of books. It’s about turning companies into communities.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

User Pilot

JANUARY 26, 2024

To learn how to use Userpilot to implement the PLG playbook, book the demo! What is the product-led growth strategy? Product-led growth is a go-to-market strategy that prioritizes the product as the main driver of growth. The main idea behind PLG is to create a product that attracts potential customers.

SaaS 80

SaaS Acquisition Onboarding Retention 80

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 92

Underperforming Technical Team SaaS Onboarding Retention 92

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. Do we book demos? Growth is not really secondary.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MAY 3, 2019

In this session, Sandy Carter, AWS Vice President will hone your superpower – not of customer focus, or customer driven, but customer obsessed. And the reps would immediately talk about how we built this workflow that allows us to book their month 10x more meetings. Is it understanding the product? Is it closing?

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

Sales Hacker

SEPTEMBER 14, 2021

She’s the head of marketing at an HR software company called Bamboo HR. Prior to joining Bamboo, Amy spent more than 15 years in technology and marketing leadership roles in the greater Seattle area. She was VP of product marketing at Smartsheet, a leading work management software company. I love that.

Sales Recruiting 79

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 79

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. I read a book, God, it was years ago, about Marriott. ” I just finished this great book called Boys in the Boat , about this rowing team that won the 1936 Olympics in Berlin.

Sales Hiring 195

Sales Hiring Scale Technical Review Outsourcing Services 195

SaaStr

JULY 1, 2020

How do you get the sales team aligned on the great customer experience and the logo retention when their DNA is bookings? We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. Kristen Habacht: I think it also depends on how your teams are set up, right?

Merchant Services 179

Merchant Services Scale Sales Recruiting Sales 179

Sales Hacker

NOVEMBER 10, 2020

I know you have product market fit. They’re awful. Everyone is asking, “Well, okay, you’re building this product. 10% of bookings, and then we gave $1,000 dollars bonus for hitting your monthly, your monthly sales cycle, and $1,000 bonus for hitting your quarterly. It was not a good time.

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. They have this unique ability to evangelize your product in the market, learn from your early customers what they like, what they don’t like, bring that feedback loop into product, into marketing, and really start to make that flywheel work.

Sales Hiring 158

Sales Hiring Scale Payments Cloud 158

Intercom, Inc.

FEBRUARY 21, 2019

When you’re in product marketing – and I know you’ve done this – you have paid for time to sit down with an analyst to schmooze him or her on how great Intercom is. It was: you go to a vendor site, you fill out a form, some sales rep calls and qualifies you, and then you go through this awful process.

Education 123

Education Sales Hiring Software Review Sales Recruiting 123