I Asked 50+ Developers How They Buy Software. Here’s What I Learned.
OpenView Labs
JANUARY 27, 2021
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. That’s why I interviewed more than 50 developers in DevOps, DevSecOps, and generalist back-end roles about how they prefer to discover, try, and purchase software.
Let's personalize your content