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I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

OpenView Labs

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. That’s why I interviewed more than 50 developers in DevOps, DevSecOps, and generalist back-end roles about how they prefer to discover, try, and purchase software.

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SaaStr Podcasts for the Week with Outreach and OverView — December 20, 2019

SaaStr

This interview originally aired as Episode 229 on April 29, 2019. Below, we’ve shared the transcript of Harry’s interview with Manny. And PTC is sort of the source of some of the greatest sales minds of this age as, at least in B2B SaaS. Harry Stebbings: How important is brand today in the world of enterprise B2B?

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And the B2B playbook specifically, how do we see it evolving? They can make donations for those charities.

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Top 15 VC Podcasts 2023

SmartKarrot

Here are the top 15 venture capital podcast leaders shaping the industry with their visionary and thought leading podcasts covering a range of topics from startups, investments, trends, interviews, and more! Hoffman hosts a podcast named Masters of Scale where he interviews a new founder every episode.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. And I remember being at that Dreamforce in 2009, which was awful. ” I’m like, that sounds awful. You just don’t know when.

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24 Predictions for SaaS in 2024

Chart Mogul

But some important recent exits, AI tailwinds and (relative) B2B resilience could help SaaS funding turn a corner.” Google Gen Search, email spam restrictions, and AI commoditization make it critical for B2B marketers to stand out by having something interesting, and novel to educate prospects with.”

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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be. It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku.

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