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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. They have a sales enablement plan and the right sales enablement platform in place. What is sales enablement? Sales enablement has evolved quickly. Not exactly.

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Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right

Sales Hacker

To see what selling on steroids looks like, check out companies with the best sales enablement strategies. You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down.

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B2B Marketing Funnel: What is It and How to Build One?

User Pilot

The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. In SaaS, there are six marketing funnel stages across the top-of-the-funnel (ToFu), the middle-of-the-funnel (MoFu), and the bottom-of-the-funnel (BoFu).

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Use personas to create sales enablement materials. Sales enablement materials are assets that are created to communicate with potential customers and encourage them through the sales funnel, from the “Awareness” and “Interest” stages to the “Decision” and “Action” phases. Post-sales materials.

Scale 114
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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

What’s the difference between sales enablement and Sales Engagement? As sales leaders figure out how to do more with less, 9 out of 10 sales orgs consider a Sales Engagement Platform (SEP) critical to their team’s success. What is a Sales Engagement Platform (SEP)?

Scale 133
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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

This article talks you, the reader, through ideation, creation, and then iteration of content. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. Do they prefer to listen to podcasts, or would they rather read an article? Educational? Aspirational?

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The 7 Best Sales Blogs (+3 Newsletters) You’ll Actually Read Every Week

Sales Hacker

What, you didn’t have time to watch that webinar replay in between reading those two articles you’ve had open in a tab for three days? There’s more sales content than ever before – how do you sort through the noise? Since we deal with sales content on the daily, we thought we’d save you some time. Sales enablement.

Sales 80